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Enhancing the Eurostaff Brand Identity for Global Expansion

Dive into the evolution of the Eurostaff Group Brand identity, explore the Staffgroup concept, and discover strategic ways to develop the brand on a global scale, reflecting diversification into various sectors and regions. This insightful journey outlines key considerations and actionable steps towards a future-proof, scalable, and adaptable brand.

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Enhancing the Eurostaff Brand Identity for Global Expansion

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  1. The Evolution of theStaffgroup BrandsGlenn Southam, Marketing Manager@glennsoutham

  2. A Bit About Me… Straight out of university Joined Marks Sattin Involved in their rebrand as they joined the FiveTen Group stable Headed up Laurence Simons marketing I tried to leave… Joined ‘Eurostaff’ in October 2011

  3. The Brand Journey 2003 2007 2009 2011 2012 2013 2014

  4. Why? Period of rapid growth (sectors and staff) International markets opening up Oil & Gas sector building up quickly Marketing existed as a reactive rather than strategic function “Please assess the Eurostaff Group Brand identity utilising information gathered from the internet. Considering the use of the Staffgroup concept how could we develop the brand on a global scale to reflect our diversification into different sectors/regions”

  5. Daunting? 78 Days

  6. Three Things To Remember Branding is not just being about a pretty face Resources Your Audience

  7. What Did We Decide? Recognisable |Scalable | Adaptable Future Proof | Replicable

  8. Doing It

  9. The Plan Of Action G I T Given Changes Impactful Action Thoughts on Future Company Name Web Address Letterheads Emails Terms & Conditions External sites Digital Content Social E-marketing PR Quality control Visions & Values Website Overhaul Humanisation of the brand Employer Branding CRM

  10. The Brand Journey 2003 2007 2009 2011 2012 2013 2014

  11. Fast Forward 18 Months…

  12. The Brand Journey 2003 2007 2009 2011 2012 2013 2014

  13. Now & The Future?

  14. Thanks for listening, any questions?

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