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Decoding Market Competition: Strategies & Insights for Enterprise Success

This chapter provides insights on levels of competition and strategies for product positioning in various market categories. It explores different methods for determining competitors, including managerial judgment, customer evaluations, and usage data analysis. The concept of brand-switching matrix and perceptual mapping in defining competition are also discussed, highlighting the importance of understanding market dynamics for effective brand choice and positioning. The chapter concludes with a focus on enterprise competition within the financial services sector and the need for strategic planning and differentiation to succeed in a competitive market environment.

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Decoding Market Competition: Strategies & Insights for Enterprise Success

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  1. Defining the Competitive Set Chapter 02

  2. Bases of Competition

  3. Levels of Market Competition • Product form competition • Product category competition • Generic competition • Budget competition

  4. Example of Levels of Competition

  5. Levels of Competition: Implications for Product Strategy

  6. MP3 Phone Competition

  7. Methods for Determining Competitors • Managerial Judgment • Customer-based evaluation • Actual purchase • Usage data and judgments

  8. Managerial Judgment of Competition

  9. Brand-Switching Matrix

  10. Defining Competition with Brand Choice Data

  11. Defining Competition with Perceptual Mapping

  12. Methods versus Competition Levels and Information Required

  13. Enterprise Competition in Financial Services

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