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The Conference, Exhibition and Event Environment

The Conference, Exhibition and Event Environment. BTEC National Travel and Tourism. Introduction. Conferences, exhibitions and events are a very large part of the travel and tourism market.

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The Conference, Exhibition and Event Environment

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  1. The Conference, Exhibition and Event Environment BTEC National Travel and Tourism

  2. Introduction • Conferences, exhibitions and events are a very large part of the travel and tourism market. • Just the UK conference, trade fair and exhibition sectors are thought to be worth more than £10 billion per year. • It is a high quality, high yield part of the travel and tourism industry.

  3. Value and Benefits • The sector lengthens the high season for many leisure tourism destinations in UK • It is a year-round sector • Investment by regions to attract business from this sector can regenerate areas suffering industrial decline. • Places battle to host major events – ‘place marketing’

  4. Product launches Awareness-raising events Annual conferences Trade fairs Business meetings Corporate hospitality Sales exhibitions Fund-raising events Types of Event

  5. Types of Venue • Purpose-built centres (see list in Activity) • Hotels often have dedicated conference and business meeting facilities • Academic institutions often host specialist conferences • Sports venues are increasingly attractive

  6. Suppliers to the Sector • Conference organisers • Exhibition organisers • Venue-finding agencies • Audio-visual suppliers • Catering companies • IT specialists • Security personnel providers

  7. Buyers in the Sector • Companies seeking venues for business meetings, events and conferences. • Associations and trade bodies. • Governmental organisations. • Charities and other not-for-profit bodies.

  8. Major Trends and Issues • The growing popularity of unusual venues shows the need for ‘impact’ events. • Organisations relying more on venue-finding agencies as the sector grows. • The growth of importance of budget-level facilities.

  9. The Future One of the main trends is the growth of video-conferencing as: • Technology allows ‘real-time’ networking at a distance • Equipment costs and line charges fall (ISDN etc) • Organisations become more environmentally-aware

  10. Key Question Will technology (the Internet, video-conferencing and conference-calling) ever replace the need for business events, conferences and exhibitions?

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