1 / 17

Sports and Entertainment Marketing 1

Learn the importance of competitor data in sports marketing. Discover how internal records and sales analysis drive effective marketing strategies. Key insights and strategies for building a comprehensive marketing information database.

sicard
Download Presentation

Sports and Entertainment Marketing 1

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sports and Entertainment Marketing 1 Objective 2.05

  2. A database of competitor information often contains information about the competitor's A. budget structure B. production techniques C. advertising media D. creative strategy

  3. C. advertising media

  4. What type of competitor information is important for sport/event organizations to maintain in a database? A. consumption B. demographics C. market size D. price lists

  5. D. price lists

  6. Which of the following internal records might a business use to analyze information regarding customer satisfaction levels: A. expense reports B. debit receipts C. credit reports D. comment cards

  7. D. comment cards

  8. What internal records do many businesses monitor in order to obtain useful marketing information? A. Sales reports B. Trade journals C. industry projections D. print advertisements

  9. A. Sales reports

  10. Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information: A. To compile regulatory data B. To review employment trends C. To analyze product performance D. To prioritize investment goals

  11. C. To analyze product performance

  12. What type of marketing information might a business obtain by monitoring sales invoices? A. service tactics B. profit margin C. sales territory D. customer profiles

  13. D. customer profiles

  14. A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location? A. youth magazine B. government census C. national news outlet D. sporting goods association

  15. B. government census

  16. Which of the following might a sport/event organization search to obtain marketing information A. foundations B. media C. newsletters D. internet

  17. D. internet

More Related