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Grant Lilly. Interim Chief Executive Tourism Industry Association New Zealand. TRENZ 2012. 270 NZ Exhibitors 27 first time Exhibitors 50+ new products 308 Buyers. Mood of the New Zealand Traveller.
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Grant Lilly Interim Chief Executive Tourism Industry Association New Zealand
TRENZ 2012 • 270 NZ Exhibitors • 27 first time Exhibitors • 50+ new products • 308 Buyers
Mood of the New Zealand Traveller An AA survey released by the Tourism Industry Association New Zealand and conducted by Colmar Brunton – May 2012 – Average number of overnight leisure trips expecting to take within NZ in the next six months – over time
Mood of the New Zealand Traveller An AA survey released by the Tourism Industry Association New Zealand and conducted by Colmar Brunton – May 2012 – What’s stopping people from travelling more? Finances 74 Too busy at work 44 Family commitments 20 Too busy outside work 17 Didn’t have enough leave 20 Other 20
Mood of the New Zealand Traveller An AA survey released by the Tourism Industry Association New Zealand and conducted by Colmar Brunton – May 2012 – New Zealand’s hot spots for an autumn/winter holiday 1 Wellington (also top in Dec 2011) 2 Auckland (also 2nd in Dec 2011) Queenstown 3 (also 3rd in Dec 2011) Christchurch 4 (also 4thin Dec 2011) Rotorua 5 (also 5th in Dec 2011) * These are the destinations within NZ respondents would most like to visit in the next 6 months. Based on those taking personal trips in NZ in the next 6 months (n=921)
Mood of the New Zealand Traveller An AA survey released by the Tourism Industry Association New Zealand and conducted by Colmar Brunton – May 2012 – In the next six months: 7% of New Zealanders will be skiing will be snowboarding 4% will be doing both. 2%
Online accommodation website Mood of the New Zealand Traveller Online or email directly with accommodation provider An AA survey released by the Tourism Industry Association New Zealand and conducted by Colmar Brunton – May 2012 – Visit to travel agent or store Online or email through local tourist info/attraction provider Telephoning accommodation provider Find accommodation on arrival Other Preferred methods of finding and booking accommodation… * Based on NZers who stay in accommodation. NB respondents could select more than one answer.
Mondayising Waitangi & Anzac Days • Cycle trails • National events strategy • Local government
Political recognition • Major foreign exchange earner • Value to other sectors • Regional value • Export leverage
Quality infrastructure • National convention centre • Cruise ship port facilities • Environment • Christchurch
The border • SmartGate • Visa processing • Air connectivity • Government taxes
Relevant and timely information: • visitor expenditure • service • quality and length of stay