Davide Borra President of MIMOS Principal of NoReal.it

1. Davide Borra President of MIMOS Principal of NoReal.it The Italian Perspective On Virtual Cultural Heritage with the support of thanks to Brisbane, 16-20 September 2013

2. Rome, 9-11 October 2012 from left: Marco Biagini, Paolo Proietti, Alisha Fisher, Davide Borra

3. 2 1 3 4 Virtual Cultural Heritage Paradigms and Technologies The Italian Perspective Best italian works NoReal.it Short Presentation MIMOS Crossing Boundaries Davide Borra President of MIMOS Principal of NoReal.it

4. a 3D CONTENTS production company by fifteen years NoReal create 3D contents for industrial simulation systems, 3D realtime engines, virtual cultural heritage applications, virtual worlds, from any data to any device. 1 Davide Borra President of MIMOS Principal of NoReal.it

5. 3D contents for industrial simulators and immersive training systems Davide Borra President of MIMOS Principal of NoReal.it

6. 3D contents for health on-line solutions Davide Borra President of MIMOS Principal of NoReal.it

7. 3D contents for Virtual Worlds Davide Borra President of MIMOS Principal of NoReal.it

8. 3D contents and applications for Augmented Reality applications Davide Borra President of MIMOS Principal of NoReal.it

9. CG & 3D video for product presentation Davide Borra President of MIMOS Principal of NoReal.it

10. Realtime 3D puppet animation with a cybernetic suite Davide Borra President of MIMOS Principal of NoReal.it

11. 3D stereo animation for eduteinment Davide Borra President of MIMOS Principal of NoReal.it

12. CG, 2D and 3D video and immersive environments for Virtual Cultural Heritage exhibits Davide Borra President of MIMOS Principal of NoReal.it

13. Virtual Cultural Heritage Main works about 3D contents in Virtual Cultural Exhibitions and Museums 1996 > Virtual tour in Hierapolis (Pamukkale-Turkey) 1997 > DVD about the Estense's Castle (Ferrara, Italy) 1999 > CG video about the Mediolanum Anphiteater (Milan, Italy) 1999 > CG video about the "El Oral" archaeological site (Alicante, Spain) 2000 > CG video about the “Augusta Bagiennorum” site (Bene Vagienna, Italy) 2002 > 3D interactive contents about the Giotto's Scrovegni Chapel (Padua, Italy) 2003 > interactive online app about the Imperial Villae in Pompei (Pompei, Italy) 2005 > 3D video about the "C" temple in Selinunte (Sicily, Italy) 2006 > CG&3D video about the Temples Valley in Agrigento (Agrigento, Italy) 2007 > CG video about the Livia's Villae in Rome (Rome, Italy) 2008 > CG video about the Tower of Vendicari (Noto, Sicily, Italy) 2008 > Multimedial interactive app. Giunone's temple in Agrigento (Agrigento, Italy) 2010 > CG video about the Sindone Chapel (Turin, Italy) 2011 > Augmented reality app for the Etruschi virtual exhibition in Trento (Trento, Italy) 2012 > CG video about the Trajano's Emperor Villae in Arcinazzo Romano (Rome, Italy) 2013 > AR Application about the Virtual Capsella di Samagher (Venice, Italy) 2013 > CG video about the Julia Augusta Taurinorum (Turin, Italy) 2013 > Mixed environment “the Mosque of Rome in VR+AR” (Rome, Italy) Davide Borra President of MIMOS Principal of NoReal.it

14. MIMOS Modelling & Simulation Italian Movement 2 Davide Borra President of MIMOS Principal of NoReal.it

15. MIMOS, Modelling & Simulation Italian Movement, is an italian cultural association grouping companies, professionals, universities, and research institutions working in the field of modeling, simulation, virtual reality and 3D graphic, with the mission of enhancing the culture of virtuality in Italy, in every application area, crossing boundaries. Every day our website www.mimos.it post news from the national and international simulation world. Each month the newsletter reminds national and international appointments. Every year several "MIMOS Workshops" are organisd in order to meet and discuss simulation topics around Italy. Every two years the "MIMOS Award" is organised for the best student thesis and research. Occasionally, MIMOS co-organize and partecipates at PHD and specialization courses proposed by the italian universities. Davide Borra President of MIMOS Principal of NoReal.it

16. March 2001 The first MIMOS board From left: Marco Fabbri, Paolo Savio, Giuseppe Varalda, Pierluigi Duranti, Daniela Giachino, Davide Borra, Fulvia Quagliotti, Aldo Zini, Paolo Proietti, Agostino Bruzzone • from September 2008: • President: Borra Davide [No Real.it - Torino] • Vice President: Proietti Paolo [Selex Sistemi Integrati spa - Roma] • Segretary: Fabbri Marco [Alenia Aermacchi spa - Torino] • Board: (in alphabetic order): • Avizzano Carlo Alberto [S.Sup. Sant'Anna di Pisa - lab. PERCRO] • Bruzzone Agostino [University of Genova - DIPtem] • Giachino Daniela [Alenia Aermacchi spa - Torino] • Varalda Giuseppe [FIAT Reseach Center] • Zini Aldo [CETENA Research Center] Auditors: Massei Marina, Mursia Agatino, Savio Paolo Administrative office: Francone Roberta, Rainieri Claudia Davide Borra President of MIMOS Principal of NoReal.it

17. Our organization: 2 headquarters : Torino e Roma 57 Corporates Member + 36 Partners International affiliations: INTUITION, Liophant Simulation Club, ISCS, ETSA, SIAA, AFCEA, SIGGRAPH, SIG-CHI, INCOSE, Simulation Australia. Activities: > Free public dissemination trough our website: news, events, corporate news, etc..; > Organization of several “MIMOS workshop days”, each year, focused on specific thematics (e.g. Naval simulation, Virtual Cultural Heritage, Virtual Surgery, etc..); > MIMOS Prize organization (every two years) for better university research work; > PHD and Master courses co-organizated with with italian universities; > Partecipation to commercial events and exhibits with rapresentative chain of MIMOS companies; > Digital and traditional technical publications (contributes, proceedings, etc..) > Social activity trough Facebook, LinkedIn, Youtube, etc.. Davide Borra President of MIMOS Principal of NoReal.it

18. Davide Borra President of MIMOS Principal of NoReal.it

19. Davide Borra President of MIMOS Principal of NoReal.it

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21. Il DECENNALE MIMOS (Ten years of activity) Rome, 9-11 October 2012 CONFERENCES Three-day conference organised for specific topics, with the support of stakeholders, researchers and professionals for the dissemination of the latest innovations on Modelling & Simulation. Three panel discussions will conclude the works, having the session's chairmen and special guests, on the future of virtuality applied to industry, the earth and life. The proceedings will be published. MIMOS AWARD The ceremony of the fourth edition of "MIMOS Award for the best thesis and research" has no better place than during the celebration of ten years. The young talents will be listened and appreciated during the short briefing of their work. BUSINESS PRESENTATION For each company is possible Ito make business presentations of products and services, booking 30 minutes slots. POSTERS A gallery of contributions in 70x100 format, with the results of research and industrial and professional applications in the fields of Modelling & Simulation. The session is open to all levels of academic works and to the works selected for the MIMOS Award. B2B MEETINGS Bilateral tables no longer than 30 minutes to propose and meet potential customers and partners, according to a electronically pre-organized agenda. The event is aimed at companies, government agencies, universities and research centers interested in sharing capability, technology and skill. SPONSORSHIP & EXHIBITIONS The ten-year MIMOS can only succeed with the support of sponsors that will link its corporate brand to the largest Italian event on applied virtuality. 3x2m spaces (and multiples) are avalable in order to show the technologies, systems and business applications for the visitors of the event of the decennial. Four levels of contribution and some specific events will be provided for sponsorship. All informations are available in the registration form and on the web page of the event. Davide Borra President of MIMOS Principal of NoReal.it

22. MEDICINE & SURGERY APPLICATION TO DEFENCE VIRTUAL EARTH LANDSCAPE SECURITY VIRTUAL LIFE VIRTUAL INDUSTRY CUSTOMER SUPPORT MIMOS AWARD CULTURAL HERITAGE SYSTEMS ENGINEERING COMPLEX SYSTEMS DESIGN Davide Borra President of MIMOS Principal of NoReal.it

23. TECHNOLOGIES ERGONOMY CULTURAL PARADIGMS VIRTUAL EARTH BUSINESSES APPLICATIONS VIRTUAL LIFE VIRTUAL INDUSTRY SKILLS PROCEDURES INTEGRATION Davide Borra President of MIMOS Principal of NoReal.it

24. TECHNOLOGIES ERGONOMY CULTURAL PARADIGMS CULTURE of VIRTUALITY BUSINESSES APPLICATIONS SKILLS PROCEDURES INTEGRATION Note: The links are arbitrary Davide Borra President of MIMOS Principal of NoReal.it

25. AVIATION VIRTUAL HERITAGE TRANING AR 3D Scanning ... Davide Borra President of MIMOS Principal of NoReal.it

26. the “3D COMPANY” network a MIMOS companies chain 3D services, from site to museum: > 3D laser scanning > 3D contents production > 3D, VR&AR solutions > 3D mobile > 3D printing > 3D serious games + > 3D immersive systems > projection solutions > realtime engines

27. Virtual Cultural Heritage paradigms and possibilities 3 Davide Borra President of MIMOS Principal of NoReal.it

28. Wikipedia, 9 Sept 2013 Virtual Cultural Heritage Virtual heritage or cultural heritage and technology is the body of works dealing with information and communication technologies (ICT) and their application to cultural heritage, such as virtual archaeology. Virtual heritage and cultural heritage have independent meanings: cultural heritage refers to sites, monuments, buildings and objects "with historical, aesthetic, archaeological, scientific, ethnological or anthropological value", whereas virtual heritage refers to instances of these within a technological domain, usually involving computer visualization of artefacts or Virtual Reality environments. One technology that is frequently employed in virtual heritage applications is Augmented Reality, which is used to provide on-site reconstructions of archaeological sites or artefacts. Many virtual heritage projects focus on the tangible aspects of cultural heritage, for example 3D modelling, graphics and animation. In doing so they often overlook the intangible aspects of cultural heritage associated with objects and sites, such as stories, performances and dances. The tangible aspects of cultural heritage are not inseparable from the intangible and one method for combining them is the use of virtual heritage serious games, such as the 'Digital Songlines' game for experiencing the cultural heritage of Australian Aborigines.(Andrew Brown. "Digital Songlines". Australasian CRC for Interaction Design (ACID). Retr. 29/05/12) The first use of Virtual Heritage as a museum exhibit, and the derivation of the name Virtual Tour, was in 1994 as a museum visitor interpretation, providing a 'walk-through' of a 3D reconstruction of Dudley Castle in England as it was in 1550 Davide Borra President of MIMOS Principal of NoReal.it

29. TECHNOLOGIES and APPLICATIONS USER PROFILING CULTURAL PARADIGMS BUSINESSES DATABASES PHISICAL and COGNITIVE ERGONOMY REAL and VIRTUAL COLLECTIONS-MUSEUMS HYSTORICAL RESEARCH Davide Borra President of MIMOS Principal of NoReal.it

30. TECHNOLOGIES and APPLICATIONS USER PROFILING CULTURAL PARADIGMS (locals and globals) HUMAN (in the loop) BUSINESSES DATABASES PHISICAL and COGNITIVE ERGONOMY REAL and VIRTUAL COLLECTIONS-MUSEUMS INFORMATIONS and EMOTIONS Note: The links are arbitrary Davide Borra President of MIMOS Principal of NoReal.it

31. The Virtual Cultural Heritage is a communication factor Communication is a trasmission act from an issuer to a receiver, through a vector. From the Latin : “cum+munis” and “actio”, sharing and acting. may be intentional or not, verbal or gestural conveyed by graphics, sounds, tactile experiences. can be mono-tasking o multi-tasking, with or without medium, “one-to-one” or “mass-mediatic”. It may be clear or noisy, understandable or not. can give happiness or discomfort. It may be true, partially true, ambiguous or false. can you describe or evoke ACTION Information Evocation MEDIUM Indices Signals Icons Symbols Signs CHANNEL Natural Artificial Digital DATA Real (actualized) Virtual (potentially) Pierre Levy, 2005

32. What distinguishes the culture communication from other types of communication? The main factor is the accuracy of the data, which is manifested in the set of characteristic elements of the subject, in its temporal, spatial, functional and social contextualization, the completeness and informative depth, overall implications who suffered and implies. The whole set of information related to the subject needs to be declared in its genesis and then in a rigourous research approach, benchmarking equivalent hypotesis, etc.. (e.g. bibliographic references, metadata, paradata, etc..) It's the same problem described in the Restoration Charts about the recovery and the integrations in the real monuments. (Athen Charter 1931, Italian Chart 1932, Venice Charter 1964, Italian Charter 1972, Amsterdam Chart 1975, Florence Charter 1981, Washington 1987, Cracovia 2000) This need becomes even greater value in the current information age where everything is replicated digitally and the final result reaches levels of realism never before.

33. The London Charter The London Charter seeks to establish principles for the use of computer-based visualisation methods and outcomes in the research and communication of cultural heritage in order to: Provide a benchmark having widespread recognition among stakeholders. Promote intellectual and technical rigour in such uses. Ensure that computer-based visualisation processes and outcomes can be properly understood and evaluated by users. Enable computer-based visualisation authoritatively to contribute to the study, interpretation and management of cultural heritage assets. Ensure access and sustainability strategies are determined and applied. Offer a robust foundation upon which communities of practice can build detailed ”London Charter Implementation Guidelines”. www.londoncharter.org Davide Borra President of MIMOS Principal of NoReal.it

34. The London Charter • Principle 1- Implementation The principles of the London Charter are valid wherever computer-based visualisation is applied to the research or dissemination of cultural heritage. • Principle 2 - Aims and Methods A computer-based visualisation method should normally be used only when it is the most appropriate available method for that purpose. • Principle 3 - Research Sources In order to ensure the intellectual integrity of computer-based visualisation methods and outcomes, relevant research sources should be identified and evaluated in a structured and documented way. • Principle 4 - Documentation Sufficient information should be documented and disseminated to allow computer-based visualisation methods and outcomes to be understood and evaluated in relation to the contexts and purposes for which they are deployed. • Principle 5 - Sustainability Strategies should be planned and implemented to ensure the long-term sustainability of cultural heritage-related computer-based visualisation outcomes and documentation, in order to avoid loss of this growing part of human intellectual, social, economic and cultural heritage. • Principle 6 - Access The creation and dissemination of computer-based visualisation should be planned in such a way as to ensure that maximum possible benefits are achieved for the study, understanding, interpretation, preservation and management of cultural heritage. www.londoncharter.org Davide Borra President of MIMOS Principal of NoReal.it

35. The Sevilla Principles OBJECTIVES • Generate easily understandable and applicable criteria for the whole community of experts, including indistinctly computer experts, archaeologists, architects, engineers, general managers or specialists in the field. • Establish guidelines aimed at giving the public a greater understanding and better appreciation of the ongoing work of archaeology. • Establish principles and criteria for measuring the quality of projects carried out in the field of virtual archaeology. • Promote the responsible use of new technologies for the comprehensive management of archaeological heritage. • Improve current archaeological heritage research, conservation and dissemination processes using new technologies. • Open new doors for the application of digital methods and techniques in archaeological research, conservation and dissemination. • Raise awareness of the international scientific community of the prevailing need to make concerted efforts worldwide in the growing field of virtual archaeology. www.arqueologiavirtual.com Davide Borra President of MIMOS Principal of NoReal.it

36. The Sevilla Principles PRINCIPLES • Principle 1:Interdisciplinarity • Principle 2:Purpose • Principle 3:Complementarity • Principle 4:Authenticity • Principle 5:Historical rigour • Principle 6:Efficiency • Principle 7:Scientific transparency • Principle 8:Training and evaluation www.arqueologiavirtual.com Davide Borra President of MIMOS Principal of NoReal.it

37. Technologies for VCH Davide Borra President of MIMOS Principal of NoReal.it

38. Technology Mediums 2D and 3D VIDEOS NATURAL INTERACTION (traking) REAL MUSEUM MULTIMEDIA TOTEMS MIXED MUSEUM VIRTUAL MUSEUM WEB & SOCIAL TACTILE SURFACES RESPONSIVE ENVIRONMENTS VIRTUAL WORLDS VIRTUAL & AUGMENTED REALITY Davide Borra President of MIMOS Principal of NoReal.it

39. The Italian Perspective Best italian works 4 Davide Borra President of MIMOS Principal of NoReal.it

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42. Thanks for your attention. Davide Borra President of MIMOS Principal of NoReal.it davideborra@noreal.it Brisbane, 16-20 September 2013