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GIN!

GIN!. John Eccles Sarah Noland Jeff Watson. Overview. The supplier is in control Found no private label Gin Products varied by size 130 total SKU’s. Comparison of audited stores Fall ‘10 and Fall ‘11. Macadoodle’s Sam’s Club in Fayetteville, AR Crossover Liquor in Fayetteville, AR

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GIN!

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  1. GIN! John Eccles Sarah Noland Jeff Watson

  2. Overview The supplier is in control Found no private label Gin Products varied by size 130 total SKU’s

  3. Comparison of audited storesFall ‘10 and Fall ‘11 • Macadoodle’s • Sam’s Club in Fayetteville, AR • Crossover Liquor in Fayetteville, AR • Dickson Street Liquor in Fayetteville, AR • Friendly Liquor in Fayetteville, AR • WeddingtonLiquor in Fayetteville, AR

  4. Importance of Depth: Consistent SKU’s

  5. Importance of Depth: Demographics

  6. Importance of Depth: Role • Role: Maintain/Grow • Sales $: $291,739,000.00 • Shows high gross margins and moderate(growing) sales revenue $s • Increasing in category depth and receiving more display space

  7. Importance of Depth: Facing by Supplier

  8. Importance of Depth: Gross Margin by Supplier

  9. Importance of Depth: Stocking Rate 4 Brands were found at all 15 stores: Beefeater, Bombay, Seagram’s, and Tanqueray Seagram’s had a low stocking rate due to its wide assortment of unique SKU’s

  10. Dominant Brands Estimated GM% Beefeater: 35-55% Bombay: 41-60% Seagram's: 55-68% Tanqueray: 51-75%

  11. Importance of Depth: Private Label We found no Private Label Gin products. WHY NOT? Demographics Economy Structure of Supply Perceived Quality

  12. Importance of Depth: Recommendations • HI-WAY Liquor 408 W. Thompson St., Springdale AR • Recommendation • Located in high traffic area • Carries many lower margin products • Increasing the stocking and facings of higher margin products such as Tanqueray SKU’s

  13. Questions?

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