'Category depth' presentation slideshows

Artificial Sweetener

Artificial Sweetener. Katie Clark Reed Taylor. Introduction to Artificial Sweeteners. $606 million in annual revenue 31.42% item penetration Category dominated by a few strong national brands and there is little private label activity. Category Audit Findings. 10 stores audited

324 views • 16 slides

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534 views • 13 slides

Cheese Crackers Fall 2012

Cheese Crackers Fall 2012. Ajay Patel Zack Waters. Category Depth and Differentiation. Product Snapshot Behavior. Importance. Demographic Comparison. Category Role. Changes in Category Depth. Category Display Space. Category Gross Margins. Strongest Brands. DOMINANT BRANDS

255 views • 13 slides

187 views • 10 slides