StreetSmarts Briefing Overview

1. StreetSmarts Briefing Overview

2. Overview of StreetSmarts CREATE a sales repository and a knowledge base that will take expert information from multiple sources and make it available to your distributed sales force in a ubiquitous manner StreetSmarts is the only solution available today that combines collaboration, enterprise social networking and knowledge management capabilities into a single solution platform. The solution is delivered as a SaaS (Software-as-a-Service) subscription service so there is no software to install or long implementation cycles before your organization can start to derive business value. PROVIDE “answers on-demand:” an approach that drives high rates of user adoption and will move the needle on your key sales metric CAPTURE valuable insights in the field by end users Rating, Commenting and Contributing their own best practices – Turn what your people learn into a reusable corporate asset Page 2

3. StreetSmarts Differentiation Repository Solutions like Microsoft SharePoint Key diffferentiation: StreetSmarts allows you to search and tag experts within the organization, not just documents StreetSmarts’ approach is different to other technology vendors and that different approach allows clients to drive more business value This unified platform approach enables clients to overcome previous barriers and improve key business metrics at a lower TCO than other approaches Homegrown Portals or Wikis Key diffferentiation: StreetSmarts includes rules engines and workflow, required by business users Direct Competitors like Savo Group and Kadient StreetSmarts was purpose- built to serve this sector. Other vendors started as Configurators or RFP Engines Page 3

4. StreetSmarts Drives Business Value for its Clients • Ramp up new partners • faster • Increase production for core • distribution partners • Improve sales results for • new product introduction • and promotion programs • Drive higher loyalty via new channel enablement • tools • Lower cost of sales support • for distribution channels • Decrease ramp-up for • new reps • Improve competitive wins • Increase average deal size • Increase average number • of reps meeting quota • Accelerate sales of new • products Channel Enablement Sales Effectiveness • Increase productivity by • reducing search time for • relevant answers • Capture know-how locked in knowledge workers’ brains • Transform untethered • information into assets and • intellectual capital • Increase knowledge worker productivity by eliminating repetitive questions • Ongoing reinforcement of • training, methodology, etc • Extend training by providing relevant answers to questions in the field • Blend formal training with • in-the-field experiences and • increase the value of your • training assets Information Overload Training Reinforcement Page 4

5. StreetSmarts Reference Clients Data Points and Sound Bites Key Customers Citrix has increased reseller sales with StreetSmarts by putting answers in resellers’ hands the moment they need it. Before StreetSmarts, resellers waited 3-5 days for answers from Citrix Sales Support Premier has a winning formula for hospitals and clinics to operate profitably. Premier uses StreetSmarts to disseminate its business practices to over 2100 hospitals and clinics across its worldwide network Roger Helms is an innovator and visionary. He created a new business category for “Site Selection” within the event planning and hospitality industry. Roger and HelmsBriscoe use StreetSmarts to enable their business model and help independent sales agents sell more and deliver quality engagements. Heartland Payment Systems is a merchant services company, selling credit card processing systems to midsized companies. StreetSmarts has enabled Heartland to cut ramp-up time in half for new sales reps, improve competitive win rates and get more reps over quota than before. Citi’s relationship managers within the Private Wealth Mgmt group use StreetSmarts to improve communication with High Wealth individuals during the economic crisis. The Group President will act as a media reference for us. Page 5

6. StreetSmarts 5.0 Release Overview Feature Highlight Business Problem Addressed • Organizations are looking for methods for capturing this tribal knowledge—information and knowledge is locked within people’s heads. By doing so, companies can reduce the volume of questions as well as the amount of time to get answers to the field and staff. Potential applications include: • Apply expertise from top performing sales reps throughout the sales channels (direct and indirect) • Reduce redundant questions asked of experts from product management, product marketing, etc. • Capture tribal knowledge locked in the staff’s heads. Retain organizational intellectual capital as baby boomers reach retirement, etc. 1. Collecting Knowledge and Information from “Experts” – StreetSmarts 5.0 includes patent pending features for capturing and collecting intellectual capital (tribal knowledge) that is locked in experts’ heads. StreetSmarts goes beyond capturing the tribal knowledge by disseminating this expertise through its answers on-demand engine throughout distributed work forces. Page 6

7. StreetSmarts 5.0 Release Overview Feature Highlight Business Problem Addressed Organizations are looking for methods to transform user generated content into corporate assets. General social networking provides capabilities to generate content but lacks important rules and workflow capabilities required by corporations to meet governance, regulatory and privacy objectives. 2. New Enterprise Social Networking Features – StreetSmarts 5.0 has extended its knowledge management platform to include new features like linking to blogs and RSS feeds, while maintaining strong enterprise application characteristics like filtering and reviewing/approving content added to the knowledge base. This allows organizations to pull in industry expertise in an automated, rules-oriented manner from new content channels. Additionally, this release boasts new profiling capabilities, allowing organizations to promote subject matter expertise and their areas of expertise so end users can “subscribe” to areas and individuals of interest. Page 7

8. StreetSmarts 5.0 Release Overview Feature Highlight Business Problem Addressed • 3. Enhanced Integration and Synchronization: StreetSmarts has long been available as a stand-alone application for Sales Effectiveness, Channel Enablement and Training Reinforcement. StreetSmarts 5.0 extends StreetSmarts’ API toolbox so clients can easily embed within application screens or the workflow of SFA, CRM, PRM, LMS, eLearning applications. StreetSmarts 5.0 also provides important integration and synchronization capabilities to popular commercial repositories like Microsoft SharePoint, IBM’s FileNet, EMC’s Documentum and Oracle’s Stellent so clients do not have to duplicate work or storage. Just plug in StreetSmarts’ Engine and transform legacy applications into purpose-built sales, channel and employee effectiveness platforms. Organizations face a significant challenge to drive acceptable levels of user adoption for their SFA, CRM and PRM deployments. StreetSmarts provides features that appeal to end users by enabling the “how and what” side of the equation. Organizations like Citrix, Premier, Citigroup and Heartland Payment Systems each realized dramatic increase in user adoption when StreetSmarts was introduced to their direct and indirect sales and service organizations. As companies deploy new line-of-business applications they look for methods to synchronize data rather than creating duplicate and redundant repositories. Page 8

9. StreetSmarts 5.0 Release Overview Feature Highlight Business Problem Addressed • Organizations lose an estimated 20 hours of productivity a month from staff as they search for corporate information and come up empty handed. General search engines and Internet search products lack the ability to present search results that directly address questions of “how to” perform a work task better or “how to” apply corporate information to improve a business outcome. • Organizations are also looking for cost-effective methods for taming the beast of information overload due to the proliferation of corporate content, Internet content and user generated content. • 4. Enhanced Search and Relevancy Engine – StreetSmarts’ patent-pending search engine has been expanded to provide the most relevant results to individual users. StreetSmarts 5.0 addresses today’s business challenge of information overload with a patent-pending search algorithm that filters search results by the characteristics, user profile and previous search results of each individual subscriber. This means if two people execute the same search, each will get a unique set of results and answers most relevant to them. StreetSmarts’ search engine goes beyond searching content repositories: it also searches user generated content and known experts, for the best answers. Page 9

10. StreetSmarts Milestones in the Market StreetSmarts 1.0 released – An enterprise class application built upon one of the first consumer-focused “word of mouth” recommendation platforms on the Internet.  The notion of blending consumer use and feedback with enterprise–class application was ahead of its time but an important foundation for Sales Effectiveness and Channel Enablement applications. • 2003 StreetSmarts 2.0 released – The first and only SaaS Vendor platform to combine collaboration, enterprise social networking and knowledge management capabilities into a single solution platform. This unified platform approach enables clients to overcome previous barriers and improve key business metrics at a lower TCO than other approaches. • 2004 StreetSmarts 3.0 released – Applied best practices in security & ehancement in app performance Major clients (Citrix, Citigroup) sign on using StreetSmarts to improve sales executions and channel performance across their global markets • 2005 StreetSmarts 4.0 released – Expanded addressable market to include Training Reinforcement and Methodolgy Delivery Premier Inc. utilizes StreetSmarts to disseminate business practices to its network of 2100 hospitals & clinics Gartner Group names StreetSmarts “Cool Vendor“ • 2006 • 2007 Four Patents Submitted – StreetSmarts demonstates prior art back to 1999 (still in pursuit on patents) StreetSmarts’ Assets Acquired – Dave Batt purchases all StreetSmarts assets and establishes a new, wholly independent company of StreetSmarts, Inc. New company posts 38% growth in sales and increases number of clients under management by 20%. • 2008 • 2009 StreetSmarts 5.0 released – January 29th Page 10

11. Best-in-Class Solution Combined with World-Class Leaders and Experience StreetSmarts, Inc.’s founders draws from deep domain experience and years of enabling customers’ business strategies to create a company with one mission – Drive Business Value for Our Clients.  Dave Batt is StreetSmarts’ founder & CEO.  Over his 20-year career, companies such as Siebel, Stellent, Microsoft and Sage Software have relied on Dave’s strategies and thought leadership to achieve new levels of growth.  Dave is joined by Lisa Leonard, StreetSmarts’ co-founder and SVP of Customers and Strategy.  Lisa’s former role as an Accenture associate partner came at a time when the first generation of CRM and Knowledge Management applications were introduced to the market. Lisa’s years of professional services and client experiences are critical foundation points for StreetSmarts, in our quest to provide superior business value and customer experiences.