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Member Forum Wednesday, March 19, 2008 Monday, March 24, 2008. Task Force Activities. Reviewed and assessed other community theaters nationally. Surveyed and interviewed select community theaters. Conducted an organizational assessment. Conducted planning sessions
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Member Forum Wednesday, March 19, 2008Monday, March 24, 2008
Task Force Activities • Reviewed and assessed other community theaters nationally. • Surveyed and interviewed select community theaters. • Conducted an organizational assessment. • Conducted planning sessions • Developed recommendations. • Reviewed with Boards • Review with Members
OTP Income has been flat Expenses are growing Season tickets are down Individual ticket sales are up
How Can We Grow $$$? Ticket Sales • Consistent Quality • Show Selection • # of Performances Grants • Disappearing Resource Fund Raising • Board Composition & Ability • Development Director • Community Image – do we fill an important need?
What Did We Learn from Other Theaters? Salina Community Theatre, KS Grand Rapids Civic Theatre, MI Topeka Civic Theater, KS Little Theatre of Winston-Salem, NC Midland Community Theater, Midland, TX (among others)
What Did We Learn from Other Theaters? Common Themes • Increasing dependence on fundraising and long-range planning • Board heavily involved in fundraising • Board focused on governance vs. productions • Community involvement in Board • Boards typically number between 15 and 20 • Extensive committee structure manned by members
What Does the Community Expect? 1999 Capital Campaign We entered into a new contract with the Traverse City Community. We are the caretakers of a greater community trust. • $400,000 • Refurbished building • New community contract • Higher expectations
OTP Life Stage • Variations: Founding Boards, Institutional Boards • (Source: Jay Connor, The Collaboratory for Community Support, 2003)
Results of OTP Organizational Assessment Areas rated as having highest capacity: • Shared understanding of mission • Shared beliefs • CEO organizational, analytical & financial skills • Skills/abilities of volunteers • Computers/applications/network - Telephones/ Fax • Program replication • Constituency involvement
Results of OTP Organizational Assessment Areas identified as having lowest capacity: • Shared Goals • Fundraising • Board involvement in fundraising • Research/ data support • Fund development planning • Knowledge management • HR planning • Management development & retention • Volunteer management
Where Does OTP Go From Here? Recommendation 1 Expand the Board of Trustees to create a more community-based organization and ensure success of fundraising. • Up to 15 members • 3 members selected by members • Remainder selected by Board of Trustees • Add specific skills & connections • Primary focus on governance • Change bylaws to reflect changes
Where Does OTP Go From Here? Recommendation 2 Get the community more involved • Need donors and volunteers of all types • Consider the success of the State Theater and TSO
Where Does OTP Go From Here? Recommendation 3 Establish a professional fundraising function including a Development Director • Need dedicated time and commitment • Need systems and procedures • Rigorous and persistent relationship building
Let’s Discuss. • What questions do you have? • Can you support these recommendations? • How can we ensure success? • What key elements do we need to address to bring along the membership? • What messages do we carry back to our colleagues?