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EFRA Future Project

EFRA Future Project. Step by step evaluation Future Project. First Ideas 2005 Steps: 1 Blue print Objectifs –B plan 2 Brainstorm Goals and how to achieve them 3 Filters, selection Round-up 4 Draft 1 5 Finalisation B- Plan Presentation AGM 6 AGM Agreement. 2007.

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EFRA Future Project

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  1. EFRA Future Project

  2. Step by step evaluation Future Project First Ideas 2005 Steps: 1 Blue print Objectifs –B plan 2 Brainstorm Goals and how to achieve them 3 Filters, selection Round-up 4 Draft 1 5 Finalisation B- Plan Presentation AGM 6 AGM Agreement

  3. 2007 Future Project Final report 2007-12-31 Report to the AGM from Hans Christensson Agreement from AGM to continue with the Project.

  4. 2008 The EFRA Board started to work: It was decided to mainly concentrate on the following Projects: Communication Constitution “PR” was added to the list Assistance will be searched within our member countries, their participation is considered interesting for EFRA..

  5. Future Project Coordination: Franky Targets in the Future Project Project Constitution: Carlos; Sander; Wolfgang; Frank Base of work, The EFRA Constitution study Different alternatives to be studied Start from white paper Start from actual wording Mix of both Pay attention to other constitutions Keep in mind real actual system

  6. Project Communication: Jackie; Heiner Internal Board communication / Federation communication Event communication / Driver communication IFMAR Communication Homologation communication Information Policy Standardisation Timetable Language Associate Members / Manufacturers Press Releases Information Policy - External

  7. Project Public Relations: Dallas; Wolfgang; Frank; Sander Promotions Explain the sport to all Make youth sport public Promotion of the sport, races, EFRA Unique marketing events Visibility to media /Image Look outside Presentation / Improve our reputation Image building Press Releases / Magazine presence Local presence at EC GP National media /Contact media outside

  8. Targets to be defined connected to PR are: Who / what is the target Who is our customer What we would like to achieve (EFRA brand)‏ Important to take into account later: Administration Procedures Homologation Process Associate Member Process Invoice Process Technical Procedures Race Organisation Technical Inspection / Measurements

  9. We have forgotten how EFRA is working Working Functions / Role Organisation EFRA use cases Environment Compatibility Manufacturer Involvement Pollution Noise Ratio Amend the working groups later Ask for the Questionnaires for the federations Ask for the Questionnaires for the associate members

  10. EFRA board achievements In order to simplify the huge task of invoicing and administration, the tool WEBADMIN has been developed. This tool is at the moment used by the Treasurer and the Secretary. In the near future this tool shall be opened to our Chairman to send out standardised forms, and can be approached as database for addresses and telephone numbers. Although in testing phase, we had some good results of the proposal tool, that shall be reviewed and debugged. Can be used for other items in the future, such as electronic postal voting. Noise generator is in testing phase The hosting of the website has been changed, also the mail server is functioning in a better way, including web mail. Out of the working group, the idea of a more modern structure was formed. EFRA Pro Racing, is one of the thinking processes at this time.

  11. A Simple View of EFRA Today A Federation Federation Federation Federation Federation Federation Section EC / GP Manufacturer EC / GP Section Manufacturer EC / GP Section Manufacturer EFRA EXEC

  12. Project EFRA PRO Racing. I would like to ask your co-operation and ideas regarding EFRA Pro racing.The purpose of EFRA PRO racing: - To create a technical committee with specialists, or in other words: manufacturers, and to limit the amount of rules.- Those rules have to be clear, and accepted worldwide.- To organize races for top drivers, with limited participants.- To handle the advertising, sponsoring, and merchandising and PR of those races.- To compose a professional or semi professional crew.- The organisation of races on the best and commercial most interesting tracks.

  13. A Possible View of EFRA Tomorrow Federation Federation Federation Federation Federation Federation Section EC / GP Manufacturer Section Manufacturer EC / GP EC / GP Section Manufacturer EFRA EXEC Pro Series Management Group Elec Pro Series Management Group Gas Invitation to tender Invitation to tender Invitation to tender Invitation to tender Pro Race Organizer Pro Race Organizer Pro Race Organizer Pro Race Organizer On Road EFRA European Pro Masters Off Road EFRA European Pro Masters On Road EFRA European Pro Masters Off Road EFRA European Pro Masters

  14. Public Relations PR means a lot of different things to a lot of different people. One thing I have noticed is that if you ask ten random people what PR is, there will be 10 very different answers. Public Relations …or are we actually talking about Marketing? PR

  15. Public Relations In Hans Christensson report does he use the expression “Marketing” and that the priority targets should be: Not a simply publicity!! • Drivers • Federations • Manufacturer/Sponsors • Potential Future Drivers Furthermore in a ranking list of the most important issues is top 2 the following: 1 More professional promotion 2 Information, newsletter, WEB A reasonable question is naturally what does/can EFRA produce that is valid for the above mentioned targets

  16. Public Relations EFRA produce European Champions... ...but must also give attention to various needs Drivers Stable rules, preferably uniformed all over the World Professional management of events Experience Officials at EFRA Events Federations Stable rules, preferably uniformed all over the World Help/Guidelines for management of EFRA events... ...i.e. Checklists, press realises etc. Fast and good communication with EFRA Manufacturer/Sponsors Stable rules, preferably uniformed all over the World Good marketing/promotion of EFRA events Professional management of events Experience Officials at EFRA Events Potential Future Drivers The level of the activities EFRA handle might not attract this group

  17. Are we on the right direction? Is this the way you want us to go?

  18. How does a professional PR and Marketing specialist sees the FUTURE R/C Championships The Future

  19. CURRENT SITUATION The Olympics of R/C racing run no better than a large national race!! Low profile Too Long Little track time Only asset is title Drivers presented by country No PR/Marketing No press facitlities Competitor only orientated No show for general public No official publication of 2008 result! No title sponsor Poor organisation and implementation of rules Little or no benefit to manufacturers including Champion No benchmark for standard of entry

  20. REASONS FOR CURRENT SITUATION Run completely by volunteers (r/c enthusiasts)‏ Behind the times compared with other sports No professional input Lack of budget Lack of leadership No commercial consideration

  21. DESIRED OBJECTIVE Create world class event worthy of World Championship title Build into a manufacturer based Championship like F1, WRC or Moto GP Make it the biggest shop window for selling our sport and ultimately get more people involved in sport at club level Structure racing around event PR/Marketing for maximum impact

  22. ACHIEVING DESIRED OBJECTIVES Turn to professionals Secure adaquet funding Get Manfacturers to work together Hand EFRA/IFMAR turnkey solution Offer manufacturers viable marketing opportunity

  23. PROPOSAL More compact event 5 Day event -Wednesday - Free Practice Thursday - Timed Practice Friday – Qualifying Saturday – Qualifying/Junior Championship Final Sunday – Finals Reduce entry to 72 hand selected competitors New Format?? 3 Leg Finals- 2 to count – Removes element of bad luck Junior Championship – Seperate Final for Top 10 under 18 year olds (Creates additional PR/Marketing opportunity)‏ Manufacturer only entries – factory teams/satelite teams

  24. EVENT PRESENTATION Manufacturers Village – Sales area open to public where interested onlookers can find information about how to get started and purchase/or be put in contact with local supplier. Also EFRA/IFMAR stand. Pit Area open to public – put drivers/products on display VIP Area – Hospitality tent with tables per maufacturer for Media, Drivers, Dealers, Distributors. Standardised trackside branding. Official EC/WC website – Driver/Team profiles, regular news, features (Dual language -English/Local)‏

  25. Good Commentary – informative for spectators Local radio commentary Pit to driver radios – with fan access All manfucturers carry WC/EC logo on official clothing/advertising/marketing material Official Event Magazine - Profile all drivers Feature leading drivers Insight into sport Getting started section Manufacturer/team profiles Advertising

  26. WC/EC uniform for Race Officials/staff Corriographed introduction of Main Final driver line-up with visuals Main Final Autograph session prior to final – teams supply posters Trophies for winning chassis/engine manufacturers (Award on combined points) to create additional marketing opportunity

  27. MOVING FORWARD Obstacles Politics – EFRA/IFMAR/Regional Federations EFRA / IFMAR constitution prohibits professionalism in the sport Getting support from manufacturers – getting them to believe they can benefit Funding National Federations Alienate Racers!

  28. USP Turnkey solution backed by the industry – takes pressure off IFMAR/Host Federation EFRA/IFMAR still officiate event but all other aspects professionally handled Raise the profile of the sport which ultimately will benefit racing at club level Attract new audiences Attract outside non industry sponsorship Create special international event for National level racers – 'RC Cup of Nations'

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