LIBROPARADISO GROUP MEMBERS : RAJA AINUL BISMI FATHILAH NASHRAH HANUM

1. LIBROPARADISOGROUP MEMBERS :RAJA AINUL BISMIFATHILAHNASHRAH HANUM

2. Presentation Outline • INTRODUCTION • BACKGROUND • OBJECTIVE • MISSION & VISSION • VALUE PROPOSITION • REVENUE MODEL • COMPETITIVE ENVIRONMENT • MARKET OPPURTUNITY • COMPETITIVE ADVANTAGE • MARKET STRATEGY • ORGANIZATIONAL DEVELOPMENT • MANAGEMENT TEAM

3. INTRODUCTION • The 1st company solely selling used books in Malaysia – especially for the school of management. • The business covered all around Malaysia especially for the high education students either post or undergraduate. • Encourage people especially students to involved business online in a simple way by posted the used books in the internet.

4. COMPANY BACKGROUND Libroparadiso is the 1st company solely selling used books in Malaysia Find and match buyers and sellers based on demand with a reasonable price.

5. BACKGROUND • Description of business To become intermediaries in selling used books online especially university student textbooks. Space for the company will be through virtual store. • Finding inventory: walk-in traffic, garage sales, flea markets, Goodwill stores, library sales, estate auctions, newspaper ads, scouts, other bookstores, remainder outlets, web interface, etc. • Supply and demand: • To decide whether togo for volume with low prices, or go for service with high prices. • Set prices high enough on the decent books. • The lower prices, the more work and the less money make, focus on average selling price. • Pay more for fewer but better books. The company are competing for those higher quality books. • The company would offer range of discount according to years of publishing, author, condition of the books. • Condition Rules: Do not buy books that are in poor condition. Even if they are hot titles.

6. Assessment of the business environment • Economic Environment The economic condition is expected to be stable. Inflation & interest rates have been stable. The business is not highly exposed to economic conditions – the price offers is quite reasonable. • Industry Environment Competition in the industry. General demand for the product in the industry. The demand for the product/services is increasing in the local area. - This business would compete against other company thus we will focus on students which solely selling the education used books in the market. • Global Environment The business may sell products in foreign markets in the future or obtain supplies. The business may consider purchasing books from Asian countries in the future. In general, this type of business is not highly exposed to global conditions.

7. Business Model • Consumer to consumer (c2c) Model A model wherein a consumer himself puts goods for sale and there is another to buy it. • Consumer-to-consumer (C2C) (or citizen-to-citizen) electronic commerce involves the electronically-facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered. This type of e-commerce is expected to increase in the future because it cuts out the costs of using another company. • Examples for online consumer to consumer (c2c) model: Example 1-http://www.ebay.com Example 2-http://www.ubid.com

8. Universities & C2C Business Model Universities C2C are becoming more popular amongst students in universities because these are large communities in the same geographical region that are low on money. So they are looking for deals very often and these kinds of websites offer this. Universities themselves set up places for students to sell textbooks and other stuff to other students, you can even advertise that you are subletting your apartment. An example of this from above is Tiger books and Dalhousie University Classifieds, both of these are put together by the school itself for the students. Sources: Haag, Stephen; Maeve Cummings; Donald J. McCubbrey; Alain Pinsonneault; and Richard Donovan. Management Information Systerms: For the Information Age. 3rd Canadian ed. New York: McGraw-HillRyerson, 2006.

9. OBJECTIVE • To provide a platform in exchanging information & knowledge. • To reduce waste of holding inventory/used textbooks among students. • To assist university student in getting extra money at the same time generating income to the company. • To assist student in reducing cost, as well as time among students.

10. MISSION & VISSION • Vision: To be the leading organization in providing platform in online business transaction especially in selling used books. • Mission: Mission is to provide consumers with quality used textbooks at cheap prices, with friendly customer service. • ‘Your partners in exchanging information’

11. VALUE PROPOSITION • COMPANY • Market leader for selling used books online. • Platform for those who wants to sell / buy the used books. • Generate profit in an easy way – we are intermediary not much cost incurred. • As way to minimize the cost of education among students. • Complete & informative data base – lead to customer & seller retention.

12. VALUE PROPOSITION • CUSTOMERS • Reduce cost of education especially students. • Reduce time consuming – no need to spend a lot of time to search the books. • SELLERS • Reduce space of inventory. • Generate side income. • Closed contact – benefits in term of latest information of books especially most wanted books.

13. REVENUE MODEL

14. COMPETITIVE ENVIRONMENT • Wide list of categories of books comprising : • fiction books, • romance books, • science fiction books, • fantasy books, • general self-help books, • business books, • relationship books, • health books, • parenting books, • spiritual books, • cook books, travel books, • D.I.Y. books, • art & design books, • music books, • kid books, teenager books, • classic & literature books, • education textbooks, • dictionary, • national geographic and many more. • List of competitor: • Arthur's Books - Online Book Retailer http://www.arthursbooks.com Borders Bookstores (Malaysia)Berjaya Books Sdn Bhd http://www.berjaya.com.my/berjayabooks.htm • Kinokuniya Bookstores, KLCC http://bookweb.kinokuniya.co.jp/indexohb.cgi?AREA=05 • MPH Bookstores Sdn Bhd (21 bookstores in Malaysia)http://www.mph.com.my • Pay Less Books (Malaysia’s largest bookstores chain for used books)http://www.paylessbooks.com.my • Popular Book Stores & CD-Rama outlets http://www.popular.com.my • Times Bookstores Malaysiahttp://www.timesbookstores.com.my/ • Malaysia Used Books for Sale, Buy, Sell @ Adpost.com Classifieds • http://www.adpost.com/my/books/

15. MARKET OPPURTUNITY • Increased number of internet user worldwide including Asian countries and Malaysia. • Opportunity to encourage/promote buying products through online. • Increased number of students across country according to type of institution (wider scope of target market). • Usage of textbooks among university student is considered as a must, need and necessary regardless it is a new one or used item.

16. Source : Internet world stats http://www.internetworldstats.com

17. Malaysaian population exceed 14.9 million users. Source : Internet world stats http://www.internetworldstats.com

18. 20 IPTA 17 IPTS

21. COMPETITIVE ADVANTAGE • SWOT ANALYSIS

22. MARKET STRATEGY • Marketing plan

23. Product: Used Textbooks To become intermediaries in selling used books mainly textbooks for university students across region. Costs are reduced by not having to maintain a warehouse, and but the company have shipping/post and handling expenses. The profit margins are typically higher with digital products compared to books. Company need to identify product/service costs, operating & overhead costs, & profit. Details, Category, Book Title, Author, Language, condition, Price, State

24. Target Market

25. Pricing Desirable features of product/services. Membership RM10, discount & incentives for the buyers as well as sellers Reasonable price range Review opening for every universities in Selangor & region. Price of books is according to supplier. The company will gain profit from 20% of books price + delivery cost If the books damage/not as in the picture/website, the supplier will be penalize with 15% loss

26. TABLE OF PRICING, DISCOUNT & BOOK SOLD

27. TABLE OF COMMISSEN FOR SUPPLIER

28. Promotion

31. Distribution: Supplier to Company • How the customer have the access of the product? • How the product/services will be distributed to the customers?

32. Distribution: Company to Customers • How the customer have the access of the product? • How the product will be distributed to the customers?

33. Website Platform – Getting Started

34. Website Platform – Register

35. Website Platform – Rules & Policy

36. Website Platform – User Agreement

37. Delivery & Payment Option • Delivery Method: • Post Malaysia • Payment Option: • Maybank2u • Cimbclicks • Credit card • Paypal

38. MANAGEMENT TEAM • Organizational Structure Organizational structure and relationship among employees position, identify responsibilities of each position & describe specific task and salaries of manager & other employees. • Managing Employees - Operational & Logistic : focusing on flow of the products, level of stock, updating stock. • Financial & sales : focusing on flow of payment made by the customers, promotion, discount as well as advertising • IT : focusing on upgrading the website, respond towards comments immediately and etc.

39. Thank you