Increasing Alumni Involvement

1. Increasing Alumni Involvement Performance Enhancement Team 3

2. Increasing Alumni Involvement • The rate of alumni participation is too low • Efforts toward campus programs are often diffused • A number of factors contribute to this • The purpose of this presentation is to recommend a plan to increase alumni involvement

3. Increasing Alumni Involvement - Team • Student Affairs - Sy Abrego • Alumni Relations - Patricia Boggs • Arts - Lea Jarnigan • SBAE - Tom Johnson • EE - Melody Johnston

4. Increasing Alumni Involvement - Team • Dean of Students - Loydene Keith • Alumni Relations - Melissa Longo • Career Planning/Placement - Michele Powell • Executive Vice President’s Office - Owen Holmes

5. Increasing Alumni Involvement - Process • Implementing team building • Leadership style, team roles • Team charter • Musical motif

6. Increasing Alumni Involvement - Overview • Team charter link to mission & goals • Statement of problem • Identifying root causes • Data collection • Recommendations • Action plan

7. Increasing Alumni Involvement - Problem Way it is - multiple events taking place, but participation is low, efforts diffused Way it looks - chimes falling down stairs, scattered, fragmented, inefficient

8. Increasing Alumni Involvement - Problem • Way it should be - campus-wide, collaborative effort to develop a lifelong connection and commitment to the university that starts with the students’ first year on campus • Benefits of the way it should be - enhanced value of degree and university image, richer programs

9. Root Causes of the Problem • Began with ten possible causes • Narrowed to four • Collapsed four into the following: The institution lacks a long term plan and sufficient investment in developing positive alumni relationships

10. Pertinent Data • 3,500 alumni out of over 100,000 are active alumni donors • Over 45 alumni events identified • 2 - 10 % participation rate depending on target audience and nature of event

11. Degrees Awarded by Ethnicity - % of Total

12. Additional Data • Over 700 Greek members • Student government/SLI • Faculty understanding of diverse student body • Lack of systematic data collection • Campuswide coordination of activities

13. Recommended Solution Designate the development of alumni relationships as a university priority

14. Recommended Solution - Action Plan • Understand the special needs/interests of diverse studentbody to engage them • Understand the special needs/interests of alumni to engage them • Develop a strategic plan with sufficient resources to support it

15. Action Plan - Students Understand the needs/interests of diverse students to engage them • Research needs of students, especially multi-cultural and commuter • Evaluate current practices • Develop recommendations for improvements

16. Action Plan - Alumni Understanding the needs of alumni to engage them • Research needs of alumni • Evaluate current practices • Develop recommendations for improvements

17. Action Plan - Strategic Plan Develop the following plans with sufficient resources: • Strategic plan • Marketing and communications plan • Information management plan • Activity coordination plan

18. Increasing Alumni Involvement - Conclusion Designate the development of alumni relationships as a university priority • Mission & Goals VIB - “strengthen links with our alumni that optimize an on-going commitment to the university.” • Mission & Goals VIID - “involving alumni as valued participants in the life of the university.”