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Public Relations

Public Relations. How to “Spread the Word”. WHAT ARE OUR OBJECTIVES?. What is Public Relations? How do we reach our audience? What is the role of the Post Public Relations Officer? What resources are available? What have we learned?. WHAT IS PUBLIC RELATIONS. It is about IMAGE.

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Public Relations

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  1. Public Relations How to “Spread the Word”

  2. WHAT ARE OUR OBJECTIVES? What is Public Relations? How do we reach our audience? What is the role of the Post Public Relations Officer? What resources are available? What have we learned? The American Legion

  3. WHAT IS PUBLIC RELATIONS • It is about IMAGE. • In the corporate world it is commonly known as “Branding” • What is the image of The American Legion in your community? • How are you branded to your own members? The American Legion

  4. WE MUST UNDERSTAND OUR AUDIENCE • Internal: Our current and recently lapsed members. • Why include our recently lapsed members? • External: Everyone else. • Is targeting everyone else reasonable? The American Legion

  5. HOW DO WE REACH OUR TARGETS? Effective Internal Communications Post meetings, Newsletters, mailings, phone calls, personal visits, emails, websites, social media, marquee/signage. The American Legion

  6. HOW DO WE REACH OUR TARGETS?(Cont.) Effective External Communication: Community Relations: Civic functions or meetings, community celebrations and festivals, youth sports opening/closing days. Never underestimate the impact of just being visible in your American Legion gear to your community. The American Legion

  7. HOW DO WE REACH OUR TARGETS?(Cont.) • Effective External Communication: • Media Relations: Establishing and maintaining a close working relationship with the media. • What are some of the challenges facing Posts in small communities? In large cities? The American Legion

  8. WHAT IS THE ROLE OF THE POST PUBLIC RELATIONS OFFICER? Counsel – What impact will Post decisions have on the community and the members Research - Identify and communicate information that will help the Post image Communications – Both internal & external Promotion - Create positive branding The American Legion

  9. WHAT RECOURCES ARE AVAILABLE? Ad slicks, clip art, message points, suggested speeches and letters to the editor are all available at: www.legion.org Public Relations Tool Kit – pr@legion.org The Internet Your Members – “Ask the people who know” The American Legion

  10. REVIEW Public Relations is about Branding. Each member communicates our image in the community… Positive or Negative. Effective Public Relations can greatly help. positively Brand your Post in your community. The role of a Public Relations Officer. Available Resources. The American Legion

  11. QUESTIONS? THE END The American Legion

  12. The End Original: 25 May 2016 Revised: The American Legion

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