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Management. Chief Executive Molly Rodriguez Marketing Director/Public Relations Rocio Ferrer ??? Mike Michaels Technical Support Marilyn Rodriguez. Product/Service/Market Identification. Produce electric vehicle charging stations Trademark logo/brand recognition
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Management • Chief Executive • Molly Rodriguez • Marketing Director/Public Relations • Rocio Ferrer • ??? • Mike Michaels • Technical Support • Marilyn Rodriguez
Product/Service/Market Identification • Produce electric vehicle charging stations • Trademark logo/brand recognition • Locations: Tampa, Orlando, Jacksonville and Miami • Airports, theme parks, downtown, government facilities, restaurants and venues • Target Audience: Eco-friendly, “green”-conscious people
Administration/Production Factors • Coulomb Technologies • Produce • Maintain • Store • Restock
Growth and Development • Charging applications for smart phones and PDA’s • Monitor charging status • Trip mapping • Station availability
Financial Information • Government grants • Minority Small Business Owner Loans • Green loans and subsidies
Appendices • (Amt of projected electric vehicle growth) • (Petroleum prices)
Strengths • Strong government and private backing • Availability of funds • Low industry regulations • Weaknesses • Expenses • Power grid • Start up costs • Opportunities • Increasing production numbers of electric cars equals increasing demand • Harsher petroleum regulations (mpg requirements) • Threats • Cheap petroleum • Alternative fuels