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Rethinking Telco

Rethinking Telco. Shirish Andhare VP Marketing, Sylantro. About Sylantro. Multiplay Application Feature Server Platform. Web Services + Developer Program. New User Experiences That Drive Adoption. Service Providers. Developers. Users. Online Developer Ecosystem

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Rethinking Telco

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  1. Rethinking Telco Shirish Andhare VP Marketing, Sylantro

  2. About Sylantro Multiplay Application Feature Server Platform Web Services + Developer Program New User Experiences That Drive Adoption Service Providers Developers Users

  3. Online Developer Ecosystem for Sylantro Applications First end to end development ecosystem including partner toolkits http://developer.sylantro.com Ready access to Sylantro customer base

  4. New Communication Experiences

  5. Communications As A Service

  6. Call Hang Up Add to Conference Hold Toggle Consultative Transfer Unannounced Transfer Driving Desktop Productivity

  7. Schumpeter: Creative Destruction

  8. Telco Mindsetvs.Rethink Mindset

  9. I didn’t know! Communication What’s in it for me? Motivation I don’t know how Skill Gaps It’s against my principles and values! Principles and Values Clash Challenges Cultural Differences I don’t understand The 1 to 1 Diagnostic is based on work by Kosnik, Blair, Ramfelt and Pfeifer from 1987-2000. Stanford University

  10. I Don’t Understand You!

  11. You Don’t Understand Me! Diameter OMA ISDN IVR PTT U-Law Transfer PBX SMDI RTP Repeater Circuit Switching Loop Start Parlay SCP DTMF Inband BRI IN SAP CCITT DID E1 Trunk Central Office MSC CDMA Long distance Telecom GSM IMS ECMA AIN HSS ACD T1 Line 3GPP CTI SS7 P-CSCF Centrex Simplex S-CSCF SIP PCM CSTA PRI TDM LERG PSTN RTSP Ground Start TDM POTS CCS

  12. What Is Web 2.0 And Why Is It Interesting? Web as platform Harnessing the collective Data is king End of the software release Lightweight programming models Device independence Rich user experiences

  13. What Does This Mean For Telco? Web as platform Telecom network as platform Harnessing the collective Harnessing developer momentum on the Web Data is king Data and Call Control is king End of the software release Software And Communications As A Service Lightweight programming model Voice as an enabler through Web Services Device independence Device independence Rich user experiences Rich user experiences

  14. What’s In It For Me? Do Nothing Trillion $ Pure Voice Revenues Time

  15. What’s In It For Me? Traditional Services Bundling Trillion $ Revenues From Bundling Services (Closed Business Model)

  16. What’s In It For Me? New Multiplay Service Models Trillion $ Revenues From Multiplay Services (Open Business Models) Time

  17. I Don’t Know How Telco • Reliability • Scale • Channels • Support • Brand • Infrastructure • “Co-X” • Brand • Host • Sell • Develop • Distribute • Market • Educate • Recruit Together • Innovation • Scale • Reliability • Support • Channels • Developers • APIs Rethink • Innovation • APIs • Applications • Cheap scale • Hosting • Long Tail

  18. New architectures Granular service levels New QoS models New development models New deployment models New billing models Its Against My Principles And Values 99.999% Reliability 24x7 Innovation

  19. Are We Getting There? + +

  20. Sylantro Global SummitOctober 13th-15th @ The Mirage in Las Vegas • App Wall exhibit of more than 50 applications and applets • Synapps Innovation Pavilion with partners • Lightening rounds for “Best of Show” • http://www.sylantroglobalsummit.com • 50% off the conference fees using code COMDEV08 • Only 10 seats. First come first serve basis

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