Custom Portal Solutions for Pharmaceutical and Biotechnology Companies

1. Custom Portal Solutions for Pharmaceutical and Biotechnology Companies Integrate Your Organization and Increase eBusiness Focus on Customers, Product Development and Operations

2. Information Overload According to a recent KPMG survey of 423 large companies, 67 percent of respondents claimed they had too much information to manage and 56 percent complained of having to "reinvent the wheel" every time they started a new project. - The Defogger: Whip, Beat, and Stomp Your Data Into Submission, Tweney, Dylan, May 2001, www.business2.com

3. Overcoming Information Overload • Help your constituents overcome information overload by providing easy access to key information, services, and enterprise applications, all through customizable, personalized interfaces. Portals. The gateway into your organization and enterprise.

4. Which Aspect of Your Business Can Benefit From a Portal? • Customers • Is your company changing from a mass-market business to a consumer-oriented, individualized, value-based business? • Product Development • Do you need to streamline the R&D process to reduce costs and time-to-market? • Operations • Are your employees demanding technology to enable collaboration and operational cost reduction within your company? If you’re like most pharma / biotech companies, the answer is ALL.

5. Create convergence and increase your eBusiness focus on every aspect of your organization via portals Optimize sales and marketing efforts Shorten R&D lifecycles Facilitate regulatory compliance Reduce operational overhead The Solution: Integrate Your Organization’s Constituents [There is] as much as a thirty percent bottom-line differential for enterprises that proactively manage their intellectual assets over those that do not. - Gartner

6. Sample Custom Portal Solutions • Disease specific portals (patient-consumers) • Maximize DTC marketing efforts; increase brand awareness and patient compliance • Facilitate patient education through disease specific info on products and therapies • Improve the pace and process of clinical trial recruitment; remove barriers to communication • Expand customer profiles and databases • Almost 100 million, or 75% of all adults online, use the Internet to look for healthcare. On average, the users look for healthcare information three times a month. • The Harris Poll #19, April 18, 2001 • Cyberchondriacs Update; Harris Interactive

7. Sample Custom Portal Solutions • Electronic detailing portals (physicians) • Reduce need for travel to prescribers’ offices and lower sales force expenditures • Make Sales Reps effective relationship managers • Provide prescribers immediacy and convenience with 24x7x365 access to your sales force • Personalized, downloadable info, promptly filled sample requests, automated servicing • A face-to-face detail typically costs pharmaceutical companies about $150 to $200, while e-detailing ranges from about $25 to $120 per detail. • Elizabeth W. Boehm, Forrester Research Inc. • quoted in The Right Dose; internethealthcaremag.com

8. Sample Custom Portal Solutions • Enterprise information management and collaboration portals (employees) • Provide centralized access to relevant information and eliminate information redundancy • Enable collaboration between major touchpoints, such as Sales and Marketing, R&D and marketing, etc. • Automate electronic documentation management for version control and efficient auditing • Lower operational costs through personalized, direct access to enterprise information, employee benefits management, automated travel, time and expense systems, etc. According to Meta Group Senior VP David Yockelson, the average portal project pays for itself in about eight months. "We're seeing enterprise portals have a huge impact on productivity and cost savings," says Delphi's [Hadley] Reynolds. The Defogger: Whip, Beat, and Stomp Your Data Into Submission, Tweney, Dylan, May 2001, www.business2.com

9. Why Breakaway Solutions? • We use an integrated approach to portal design and development incorporating strategic planning, functional design, technology and hosting services • We leverage our experience in B2B, B2C, and B2E solutions, as well as our application integration experience when designing and building portal solutions • Our solutions have enabled our customers to achieve real benefits by allowing them to better serve their customers, optimize their organizations, and effectively collaborate with their partners and suppliers Experience. Collaboration. Results.

10. Our Custom Portal Solution Services cont. • Technical Analysis • Our technical assessments determine the platform that best integrates with and fits within your company’s immediate needs and growth projections • Project Execution • Our experienced project team works in partnership with your team to execute all phases of project development and serves as a single point of accountability to foster effective communication, expedient problem resolution, and cost-efficient system implementation • Mobile Solutions • We can help you extend your portal to mobile devices to maximize your sales and R&D efforts • Change Management • Our experts design and develop effective change management and training programs to maximize user adoption and satisfaction. • Hosting Solutions • Breakaway’s hosting capabilities enable you to focus on your core business instead of supporting your application

11. Relevant Experience • Top Pharmaceutical Company – Electronic Detailing and Ordering Portal Redesign • Re-brand, redesign GUI, and improve architecture and usability • GlaxoSmithKline – Change Management Services • Prototype development to showcase new portal functionality and gain key stakeholders acceptance • WebMedx – Mobile Portal Solution • Proof of concept for mobile extension of the client’s information portal product Results. Custom solutions, real benefits Optimize your organization Better serve your customers Enable collaboration

12. Case Study: Top Pharma Company Electronic Detailing Portal Redesign Needed a systems integrator experienced in all facets of web design and development…

13. Objective Solution Benefit Case Study: Top Pharma Company The Client One of the world’s top pharmaceutical companies operating a vaccine detailing and ordering portal. In a 14-week timeframe, wanted to Joint Breakaway and client team successfully: As a result of the redesign, the client has received real benefits: • Defined and implemented new info architecture • Created new logo and GUI • Integrated access to vaccine related news • Separated business & presentation logic/converted site to XML/XSLT/CSS • Migrated app server to open-standard J2EE compliant platform • Integrated site’s ordering system with client’s sales ordering system • Improved usability • Improved integration with current marketing campaign • More value-added content for prescribers • Streamlined order fulfillment processes • Better positioned for future mobile extensibility • Streamlined production and development procedures • Knowledge transfer • Re-brand, redesign and improve the usability of current vaccine detailing and ordering portal • Improve communication with prescribers • Better integrate with offline marketing campaign • Streamline ordering process • Re-architect portal using latest technology • Learn web design & dev best practices

14. Case Study: GlaxoSmithKline Employee Portal – Change Management Services

15. Case Study: WebMedx Mobile Access to Clinical Information Services Portal

16. For more information regarding Breakaway’s Custom Portal Solutions, please contact: [insert name Email: Phone: ]