1 / 16

Leveraging New Communications Channels

Learn strategies to leverage podcasts, Facebook Live, and Instagram Stories for effective communication. Discover how to engage employees and reach wider audiences through these dynamic platforms. Gain valuable insights on creating compelling content and nurturing audience engagement.

simmonsj
Download Presentation

Leveraging New Communications Channels

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Leveraging New Communications Channels Sidney Alvarez & Alfonso Quiroz October 19, 2017

  2. Expanding Channels for Communicating

  3. Podcast: Plugged In

  4. Why a Podcast? Source: Pew Research Center

  5. Developing Relatable Content

  6. Sharing & Promoting Episodes Employee Newsletter

  7. How We Do It

  8. Lessons Learned • Listen • Find compelling storytellers • External channels & content can be used to support internal communications goals The Delightful World of Super-Niche Podcasts

  9. Facebook Live

  10. Why Facebook Live?

  11. Live Content

  12. How We Do It

  13. Lessons Learned • Expect the unexpected • Volume control is challenging • There are two audiences: • Live audience • Rebroadcast audience • Showcase compelling content • Employee engagement is really strong

  14. The Future

  15. Instagram Stories

  16. Questions?

More Related