1 / 10

What actually is a brand?

Brand. Sounds familiar but is the concept a bit confusing ? Here's a detailed look into the concept of a brand, what it is and what it stands for.

simpleplanmedia
Download Presentation

What actually is a brand?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. August,2020 WHAT ACTUALLY IS A BRAND? Prepared By SimplePlan Media

  2. TABLE OF CONTENTS Introduction B.R.A.N.D Building a brand Relatibility is Key Action Niche Developing a Brand

  3. INTRODUCTION Just like Shakespeare questions – ‘What’ s in a name?’ Marketeers and even general public questions – ‘What’ s in a brand?’ . However, thanks to David Aaker’s definition that lends some coherence and goes on to explain a brand as — “ intangible sum of a product’s attribute”.

  4. B.R.A.N.D Each of these acronyms imply the different aspects that simplify our understanding of the brand concept. (B) (R) (A) (N) (D) BUILDING A BRAND RELATIBILITY IS KEY DEVELOPING A BRAND ACTION NICHE

  5. B-BUILDING A BRAND Every successful brand starts with that little idea that once planted, grows up to produce surplus but only when it’ s properly nurtured. Brands are often forgotten unless they evolve with the help of marketing and advertising activities. Building a brand is an exercise in enhancing customer experience where they can identify it with some unique factors.

  6. R -RELATIBILITY IS KEY BRAND PERSONALITY Portrays the essence of your brand to your customers and attracts them to give it a go. PROMISEABLE With your customers as investors, your brand needs to show some promise. Customer preferences have a lot of hold on the outcome of your brand. REAL As humans, they are contradictory creatures with emotions and reasons and your brand’s attributes should cater to their preferences. Be as original and authentic as possible as it’s the only way to connect with your customers BELONGINGNESS As humans, we all are battling with the feeling to belong and brands are one way to ensure that you are ‘in’ or ‘out’

  7. A - ACTION Every action has an equal and opposite reaction stands true in the branding world too. Your customers’ perception of your brand triggers several actions that alter sales and reputation. Even no action from customers is an indication of how they perceive your brand and how much you need to work on it.

  8. N - NICHE There are hundreds of emotions and personalities unique to each person which your brand is trying to cater to. Target customers according to your brand's personality Your brand’s personality and niche go hand-in-hand Focus on your customer base

  9. D - DEVELOPING A BRAND In our fast-paced world, change has become a constant, and brands no matter how big or small are no exception to this. Brands need to constantly evolve to cater to the needs of customers, and brand strategy is one way to ensure that. While coming up with a brand strategy that looks promising is awesome, don’t forget about resources like loyal customers and the brand’s value to ensure its longevity.

  10. THANK YOU Made with by SimplePlan Media

More Related