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What is a Brand's Tone of Voice and how to derive one ?

To create a successful brand, there needs to be a voice that talks about the things you want to listen to. That voice needs to have a tone that defines what the brand stands for.<br>

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What is a Brand's Tone of Voice and how to derive one ?

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  1. What is a BRAND'S TONE OF BRAND'S TONE OF VOICE VOICE and how to derive one ? @simpleplanmedia

  2. Introduction You need to adopt an authentic, approachable, attractive tone for your brand. Brands understand the importance of having an identity,purpose, and value, to connect  with their customers. Your brand’s tone of voice is an indispensable weapon in your impressions artillery whenever you communicate with your customers.

  3. Brand's Tone vs Voice While your voice is consistent and uniquely your own, your tone is malleable and changes with the situation. Brand voice remains the same every time you talk to your customers, tone adopts various tones to suit the situation. Your voice shapes what you say, your tone dictates how you say it.

  4. Why is it essential to have a tone of voice?

  5. It makes you look unique It's important to set your brand apart by embracing a tone that is distinct and true to your brand. Your brand uses both textual and visual communication to share your message with the masses.  From your brand name to your brand’s tagline and social media campaigns, create something that makes you look unique

  6. It instills trust in your customers It takes time and a whole lot of effort to transform your casual customer to a brand loyalist. One factor that can be a major contributor to it is a consistent tone of voice. Customers often associate your tone with your brand, which in turn aids brand recall and trust.

  7. It influences your customers Words mimic your personality and materialize emotions that you wish to invoke in your customers. It allows you to articulate your message in a coherent and captivating manner while persuading them to take a chance on you.

  8. How to derive a great tone of voice? 01 02 03 Be thorough with your research Implement your tone of voice Identify your core values

  9. Be thorough with your research Study customers and their needs provide you with ideas to cater to them intimately.  Discover their likes, dislikes, needs, and wants through careful  examination of their demographic information. Create personas and gain an insight into how your brand can address their concerns.

  10. Identify your core values To build a strong personality, it is imperative to first identify your core values. Core values will help you spell your message clearly to your customers and connect with them.

  11. Implement your tone of voice Choose the tone that defines your brand much more comfortably.  Boil down your values into a few carefully chosen words that fit together naturally.  Implement them into your copy to have a coherent, consistent, and compelling tone.

  12. THANK YOU THANK YOU Made with by SimplePlan Media

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