Implementing Marketing Automation in the Indian Healthcare Sector

1. Challenges and Solutions: Implementing Marketing Automation in the Indian Healthcare Sector The Indian healthcare industry is expansive. This industry deals with a number of challenges, including rising input costs and high operational expenses, as well as increasing patient expectations for customized experiences. The traditional broad-market approach adopted by healthcare providers in the country is not enough. A large number of modern patients today demand personalized communication and tailored experiences. To solve this challenge, several healthcare providers today are using communication platform as a service and leveraging marketing automation. Automation in healthcare marketing comprises technology-powered communication strategies that allow providers to have personalized engagement with patients on the basis of certain predetermined behaviors. You can effectively use marketing automation to drive sales and grow your practice faster. Here are some of the ways marketing automation helps healthcare providers to tackle diverse challenges:

2. •Appointment scheduling and reminders: Manually scheduling appointments, as well as sending patients reminders about those appointments can be quite a time consuming task. This activity can be made much simpler with automation. Automated reminders via SMS, email or WhatsApp messages can be sent to the patients to reduce no-show rates and improve appointment adherence. Automation can also be implemented for online appointment booking to allow patients to schedule appointments conveniently, and reduce administrative workload. •Personalized communication: Patients today have access to a large number of options in regard to where and how they want to receive healthcare. Hence, it becomes difficult for healthcare providers to get new patients and ensure the old ones stay loyal unless they do something extra, like providing personalized communication. Software meant for Omnichannel Marketing in India would allow healthcare providers to make use of patient data and segment audiences based on demographics, health conditions, or preferences. They can use this data to tailor communication and outreach for each segment, ensuring improved engagement. •Broadcast messages: In many cases, healthcare providers need to send promotional messages or even service-related announcements to a large number of people. These messages can be related to vaccine availability, office closures and so on. It can take hours to manually send these messages to your list. Hence, automating the entire process would be a much simpler choice. •Streamline administrative processes: Handling the administrative tasks at a hospital, including billing is not an easy endeavor. The workload of the administrative team can be majorly reduced by automating billing notifications and payment reminders. This can also help healthcare providers to reduce the size of their admin department and keep operational expenses in check. Automating healthcare marketing in the ways mentioned above can help you to increase patient engagement and augment the productivity of your facility.