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MARKETING AUTOMATION

Since the advent of E-commerce, There has been a lot of data flood about the customer behaviour and the most tailored advertisements catering to the right audience have always been the ones with the upper hand, but tracking the behaviour of each customer and giving him/her the most relevant ads in the most relevant time can be overwhelming to do manually, even the most skilled operator can make mistakes.

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MARKETING AUTOMATION

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  1. QUALITY • ASSURANCE Quality assurance is the process of making sure that the product has no faults. Various testing processes are done over and over again for the same.

  2. Since the advent of E-commerce, There has been a lot of data flood about the customer behaviour and the most tailored advertisements catering to the right audience have always been the ones with the upper hand, but tracking the behaviour of each customer and giving him/her the most relevant ads in the most relevant time can be overwhelming to do manually, even the most skilled operator can make mistakes.

  3. MARKETING AUTOMATION TOOLS • Marketing Automation platforms like • Clickdimension • Hubspot • Marketo • Pardot and • Eloqua • make it easy for small, medium and large-scale enterprises to do their targeted marketing. • QUALITY ASSURANCE PROCESS

  4. WHAT DO THEY DO? • RETARGETING CAMPAIGN • Your customer could have browsed one product from the plethora of them you produce, that gets recorded and they are automatically driven into the retargetingcampaign, in which similar products are displayed to them in various places in the internet until they are converted enough to become a buying customer. Then they are driven into another campaign. • E-MAIL AUTOMATION • In this campaign, e-mails related to their product/services of interest can be regularly sent and depending upon the customer’s response, the course of action can be changed. . Dynamics 365 Wav 2 is h, AI and Mixed Reality in Focus

  5. TEXT MESSAGE AUTOMATION • Marketing automation also lets you exploit the advantages of text messages effectively. This is an area which is not given much attention by business owners as of now but it has a huge upside potential. The average open rate for emails is 20% while it is as high as 80% for text messages and most of them are opened inless than 5 minutes of reception. • You can automate the text messages in a timely way with tailored content and a strong call-to-action (for example, discounts) to make full use of this potential interface.

  6. KARYATECH’S CENTRE OF EXCELLENCE • Karya Technologies’ Marketing Automation practise helps clients in • Selecting • Implementing • Tailoring the right marketing Automation software • We implement and customise various cutting-edge features such as • E-mail Marketing • Lead scoring and nurturing • Progressive Profiling • Social Media Management • Landing pages • A/B Testing

  7. Our services come under the broad category of • Advisory • Implementation and enhancements • 24/7 platform support

  8. https://www.karyatech.com/digital-transformation.html#marketing-automationhttps://www.karyatech.com/digital-transformation.html#marketing-automation

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