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Semiotics

Semiotics. Ulises Pérez Sánchez S00479186 Engl 126 Prof. Dr. Evelyn Lugo. Definition. Semiotics studies or semiology Is the study of signs and sign processes ( semiosis ). Indication, designation, likeness, analogy, metaphor, symbolism, signification and communication. Branches.

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Semiotics

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  1. Semiotics Ulises Pérez Sánchez S00479186 Engl 126 Prof. Dr. Evelyn Lugo

  2. Definition • Semiotics studies or semiology • Is the study of signs and sign processes (semiosis). • Indication, designation, likeness, analogy, metaphor, symbolism, signification and communication

  3. Branches • Semantics • Syntactics • Pragmatics

  4. Semantics • Relation between signs and the things to which they refer; their meaning. • Deals with the relation of signs to their designata(something that is referred to in a linguistic expression) and the objects which they may or do denote.

  5. Syntactics • Relations among signs in formal structures. • It deals with the formal properties of signs and symbols. • Deals with the “rules that govern how words are combined to form phrases and sentences.

  6. Pragmatics • Relation between signs and the effects they have on the people who use them. • Deals with the biotic aspects of semiosis. All the psychological, biological and sociological phenomena which occur in the functioning of signs.

  7. Terminology • Comes from the Greek (semeiotikos), meaning observant of signs and from (semeion) which in turn stands for “a sign, a mark”.

  8. Example • "'Commonsense' suggests that 'I' am a unique individual with a stable, unified identity and ideas of my own. Semiotics can help us to realize that such notions are created and maintained by our engagement with sign systems: our sense of identity is established through signs. We derive a sense of 'self' from drawing upon conventional, pre-existing repertoires of signs and codes . . .. We are thus the subjects of our sign systems rather than being 'users' who are fully in control of them."(Daniel Chandler, Semiotics: The Basics, Routledge, 2006)

  9. References • http://en.wikipedia.org/wiki/Semiotics • http://www.wordwebonline.com/en/DESIGNATUM • http://grammar.about.com/od/rs/g/semioticsterm.htm • http://www.thefreedictionary.com/syntactics • http://en.wiktionary.org/wiki/syntax

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