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Delivery is the fastest growing business sector in the UK for food operators and noticeable changes in customer behaviour make it the most important commercial consideration for any business, big or small. Breaking into the delivery market doesnu2019t come without challenges, anyway the endeavors will be worthwhile. The best way to have the dining trend is by setting up an online ordering system.
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What Are The Reasons Of Investing In An Online Ordering System For Your Restaurant Delivery is the fastest growing business sector in the UK for food operators and noticeable changes in customer behaviour make it the most important commercial consideration for any business, big or small. Breaking into the delivery market doesn’t come without challenges, anyway the endeavors will be worthwhile. The best way to have the dining trend is by setting up an online ordering system. This can revolutionise your business and get an extra income stream, without compromising on other areas of the business. Read more to know more about setting up online ordering for your customers. 1. Market Trends and Growth If you are still not convinced, take a look at the figures. In the year 2016, the demand for home deliveries grown 10 times faster than dining out traffic. It was two years ago — presently experts predict the UK takeaway and food delivery market to boom to a shocking £11.2 billion in the coming five years, a total growth of 13% by 2021 as per the Takeaway Economy Report published in 2017. Presently around 30% of delivery orders are made online and 14.7% through an app. 2. Appeal to a Wider Audience You need to have idea about your audience which is essential to tap into the delivery market. If your existing EPOS or CRM system allows you to record customer spending habits and demographics, you can analyse
your target audience. It’s imperative to consider making your business attractive and visible to new audience. Last year, 15% of UK adults ordered their food at least once in a month and 14% on weekly basis and 18–34s are the biggest contributors over 25% ordering weekly on an average. Marketing your restaurant online will no doubt make it more engaging to younger audiences, who have huge spending potential. 3. Flexible Ordering Solution to Stay Ahead Regardless of whether your current operational arrangements lend itself to phone ordering, online ordering is the following step. With so many restaurants offering customers an opportunity to order food for delivery, you’ll have to stay ahead of the competitors. Online menus are easy to manage and offer a flexible solution that can integrate with your present website and EPOS systems. 4. Increased Accuracy and Kitchen Efficiency Taking orders online will eliminate staff errors, which is basic for giving customers the best possible service. The most efficient way for managing with the process is to let the technology do the hard work for you! By integrating all your systems, when a customer place an order online, received and synced with your EPOS, receipt printed automatically and order displayed on your kitchen display simultaneously.
5. Powerful Analytics One of the key advantages of having an online ordering system is having the exact data. A good system has powerful reporting tools that allow you to create and view business report so you can make informed decisions about your menu, promotions and loyalty programs. 6. Better Customer Service and Loyalty Online ordering system will improve customer experience as the process is much faster than picking the telephone and placing an order. The customer will have the option to see the menu at a glance on any device and make payment securely online. As you can see your most loyal customers from the sales reports, you’ll have the option to implement a loyalty program to reward them and support return site visits.
7. Reduced Business Expenses Many aggregate companies offer ordering and delivery, in exchange for a commission per order. A bespoke white labeled online ordering system is a better choice in case if you need complete control over orders and zero commissions. This lessens your monthly business outgoings, allowing you to reinvest into different areas of the business.