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Beau Arrow Spring 2012  ⌘  Ashley Phillips Taylor Gaffney Chelsey Paschall MDSE 1650 – Fall ‘11 Apparel Line Projec

Beau Arrow Spring 2012  ⌘  Ashley Phillips Taylor Gaffney Chelsey Paschall MDSE 1650 – Fall ‘11 Apparel Line Project. SWOT Analysis. Project Scenario This ruffle shoulder cowl-neck top was a best seller for women’s casualwear in Spring 2011

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Beau Arrow Spring 2012  ⌘  Ashley Phillips Taylor Gaffney Chelsey Paschall MDSE 1650 – Fall ‘11 Apparel Line Projec

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  1. Beau Arrow Spring 2012 ⌘ Ashley Phillips Taylor Gaffney ChelseyPaschall MDSE 1650 – Fall ‘11 Apparel Line Project

  2. SWOT Analysis • Project Scenario • This ruffle shoulder cowl-neck top was a best seller for women’s casualwear in Spring 2011 • Was available in three different colors: simple ivory, vibrant magenta and hacienda coral • Buyers want to update the top to continue to be a best seller in Spring 2012

  3. SWOT Analysis • Strengths • This item is already a bestseller • With a price point of $70-$100 there is a budget large enough to adjust the design, updating it for the next season • Weaknesses • The ruffle sleeve design is not flattering for many women; can make shoulders look broad • Many of the department store’s customers own the top from Spring 2011, and may not purchase again

  4. SWOT Analysis • Opportunities • The item only comes in three colors, so there is room to add more or change color scheme • Age range for this top is nearly universal, so it can be sold in both women’s and juniors departments • Threats • Since item was a bestseller last season, competitors may copy it in Spring 2012 • Lower-end retailers may create top at lower price point, making it hard to sell at $70-$100 range

  5. Line Direction • Soft, flowy, and sheer fabrics • Loose, fitted tops, as well as high-waisted palazzo pants • Tribal concept with cheetah and geometric prints • Use of bold, bright colors – Mix of pinks, blue-greens, oranges, and yellows • Colors contrast well with the prints chosen

  6. Line Direction • Gold accents work well with the tribal theme • The line also has a mix and match concept- all pieces are interchangeable; this way multiple outfits can be made from minimal pieces • The garments are made for confident, bold, fashionable customers who are ready to be fashion forward.

  7. Trend Board and Inspiration

  8. Trend Board and Inspiration • Palazzo Pants

  9. Spring 2012 Apparel Line

  10. Spec Sheet

  11. Spec Sheet

  12. Spec Sheet

  13. Cost Sheet

  14. Cost Sheet

  15. CostSheet

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