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FRIENDS & CO

FRIENDS & CO. FEEL TOGETHER. In the Name of Almighty “ ALLAH ” Who has created the universe to discover it And A man will get that thing for which they will strive And Which is it the favors of Your Lord that ye deny. EXECUTIVE SUMMARY.

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FRIENDS & CO

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  1. FRIENDS & CO FEEL TOGETHER

  2. In the Name of Almighty “ALLAH” Who has created the universe to discover it And A man will get that thing for which they will strive And Which is it the favors of Your Lord that ye deny

  3. EXECUTIVE SUMMARY • Silicon S-200 is an innovation in cellular industry. This product will change the mind set of the people about the communication and digital technology in daily life styles. It is manufactured using the most advanced information technology tools and under expert engineers. Mobile Media is today’s highest & fastest growing technology, though there are a number of manufacturers in this field but CHINA and SINGAPORE are the most renown and successful .

  4. History Of FRIENDS & CO • Friends & co. is Pakistan based company, incorporated in 2007. • Friends & co started as the wholesaler of digital cameras and other home appliances. • Friends & co. offers a wide range of mobile devices along with the experience in music, video, imaging, gaming. • Company recorded revenues of rupees10 Million in 2009 about 20.3 % increase from 2008.

  5. History Of FRIENDS & CO Company offers its products in 2 countries. Its HQ is in Islamabad, Pakistan and it has around 2,500 employees.

  6. MISSION STATEMENT We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customer‘s personal lives and to make their businesses

  7. Vision statement “Friends & co. strategy relies on building its business and to introduce innovation in digital and cellular technology in Pakistan.”

  8. BRAND PERSONALITY • Friends & co is focused on building customer relationship and trust • Building friendship is the heart of FRIENDS & CO

  9. MARKET SEGMENTATION • Initially Friends & co has segmented only the Pakistan. • Then afterwards Friends & co was soon exported to Sri lanka, and Bangladesh.

  10. MARKET TARGETING • Friends & co has targeted their customers in Pakistan. Friends & co has targeted all kind of customers like: • Students • Professionals • Businesses

  11. MARKET POSITIONING & DIFFERENTIATION • FRIENDS & CO position their self very well in countrywide market by creating differentiation and bring innovation. • FRIENDS & CO has created a distinct position in customer mind by • Friends & co logo…..> FRIENDS & CO • Friends & co slogan…..> feel together

  12. MARKET POSITIONING & DIFFERENTIATION conti…. • Standard ring tone • Standard message tone • The specific message that is conveyed to the customers in every advertisement is; “Friends & co enable you to get more out of life” • Our positioning statement says, “Silicon S-200, take a journey into the colors of digital life”

  13. PRODUCT • Variety • Quality • Design

  14. PRICE • Silicon S-200 has a reasonable price. • Price is listed on every packing • Friends & co also offer cash allowances: 200 Rs on buying Silicon S-200. • Our final price is Rs 12,500/-

  15. PROMOTION • Advertising: Through TV , Sign boards , Bill boards , Radio and Newspaper Broachers , Posters ,Dummies and display stands • Sale promotion: Gift like Yamaha bike , Philips TV , Mitsubishi split AC , watches and digital diary.

  16. PROMOTION cont…. • Public relation • Friends & co spot light • Road shows • Friends.com for game lovers • Friends football crazy • Friends & co strategy for promotion is “Eye level is buy level”

  17. PLACE • Channels: Friends & co > Distributer > Whole seller > Retailer > Customer • Coverage: Friends & co is widely available all over Pakistan • Distributer: Friends & co main distributer are 2,China and Singapore.

  18. SWOT ANALYSIS

  19. STRENGHTS • Durability • User friendly • Multimedia features • Less costly

  20. WEAKNESS • Less Brand Recoganization • Low voice quality • Low advertising • Low battery timing

  21. OPPORTUNITIES • Mobiles with Microsoft windows • New growth market • Other hand held devices • Well designed and stylish sets

  22. THREATS • Nokia, Samsung and Sony Ericsson and many other operators are selling their own brands of phone. • Country situation • Economic instability • Change in tax rate

  23. WHY SILICON S-200 • Waterproof Set • Voice changer in mobile • Largely available • Easily repaired • Changeable body casing • Updating software

  24. THANKYOU

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