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Marine

&. Marine. – US & Caribbean Entry Proposal. About the Alton Group. www.altongp.com Specializes in the introduction of the East to the West Strategic Planning, Negotiations, Business Development, Finance, Marketing, Management & SERVICE Life-long passion for boating.

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Marine

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  1. & Alton Group, Inc. - Private & Confidential

  2. Marine – US & Caribbean Entry Proposal Alton Group, Inc. - Private & Confidential

  3. About the Alton Group • www.altongp.com • Specializes in the introduction of the East to the West • Strategic Planning, Negotiations, Business Development, Finance, Marketing, Management & SERVICE • Life-long passion for boating Alton Group, Inc. - Private & Confidential

  4. Reasons for Elan/Alton Team • Alton’s experience, knowledge & contacts in US, Caribbean & Latin America ‘+’ Elan’s boat manufacturing experience = Formidable Team • Alton’s ability to conduct a comprehensive feasibility study/business plan = Elan making an informed decision regarding venture • Establishing a plan with defined deliverables & timelines = Effective measuring of progress Alton Group, Inc. - Private & Confidential

  5. US Market • Demand for boating products growing at 6.8% • Expected to reach $16.7 billion by 2009 • Major driver- significant growth in the population over 45 • US approx 45% of global market Alton Group, Inc. - Private & Confidential

  6. US Market • Boats fastest growing segment • Over $11 billion by 2009 • Increasing preference for larger more expensive boats • Southern States nearly 45% of demand Alton Group, Inc. - Private & Confidential

  7. South Florida Marinas Alton Group, Inc. - Private & Confidential

  8. Alton Group, Inc. - Private & Confidential

  9. Alton Group’s Strategy • Entry into the US market is a significant opportunity for Elan • Elan could double current revenues by 2009 • South East is seen as the optimal entry point • High levels of boat sales & activity • Proximity to other untapped Markets – Caribbean & Latin America Alton Group, Inc. - Private & Confidential

  10. Alton Group’s Strategy • Introduce Elan Power first • Market sector with the highest revenues • Presentation & branding will focus on “Total Customer Delight” • The creation of the “Elan Elite Club” will be the channel for providing various value added services Alton Group, Inc. - Private & Confidential

  11. 3 Step Approach • 90 days to conduct/develop action plan/feasibility study for the entry in US • Day 90-120 seek approval for plan from Board of Directors • Day 120 onwards, execution of plan Alton Group, Inc. - Private & Confidential

  12. Step 1- Developing the Business Plan-90 days • Executive Summary • Business and Strategic Goals • Market & SWOT Analysis • Marketing Plan • Expansion plan Alton Group, Inc. - Private & Confidential

  13. Step 1 - Continued • Project Roll Out Plan • Timelines • Milestones & Deliverables • Budgets • Financial Projections • Contingency Plans Alton Group, Inc. - Private & Confidential

  14. Step 2- Approval Process • Time frame- Day 90-120 • Seek approval for: • Rollout Plan • Budget Alton Group, Inc. - Private & Confidential

  15. Step 3- Plan Execution • Time frame- Day 120 onwards • Begin execution of approved plan • Conduct frequent progress reviews • Analysis – Actual vs. Projected numbers Alton Group, Inc. - Private & Confidential

  16. East Coast Boat Show Plan • Fort Lauderdale International Boat Show –Oct 25 2007-Oct 29 2007 • Fort Myers Boat Show –Nov 8 2007- Nov 11 2007 • St. Petersburg Boat Show–Nov 15 2007-Nov 18 2007 • 103rd New York National Boat Show–Dec 29 2007-Jan 6 2008 • Miami International Boat Show –Feb 14 2008-Feb 18 2008 Alton Group, Inc. - Private & Confidential

  17. Proposed Timeline To Launch • Step 1- May 2007 –July 2007 • Steps 2 & 3 • Once plan is approved there will be approx 3 months to prepare for 1st show • Simultaneously set up sales/service office • Make initial contact with potential distributors • Establish essential add-on services Alton Group, Inc. - Private & Confidential

  18. Potential Impact in 1st year • 4 operating dealers/sales offices • Sales of 8 boats per month • Ideal platform to launch the sail boats • Formation of the “Elan Elite Club” • Increase in manufacturing to match new demand • Increased sales in current mkts –From increased global brand recognition Alton Group, Inc. - Private & Confidential

  19. Step 1- Costs • Mobilization Fee - $80,000 • Presentation of Draft - $40,000 • Final Presentation - $60,000 • Total US$180,000 Alton Group, Inc. - Private & Confidential

  20. Thank you Alton Group, Inc. - Private & Confidential

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