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Refine Interactive | Search Engine Optimization

Refine interactive is a SEO Company ,offers the most cost-effective Search engine optimization service and keyword research service around the globe

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Refine Interactive | Search Engine Optimization

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  1. SEO

  2. SEO Stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

  3. What is off page SEO? • Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

  4. On Page SEO • Optimized titles and descriptions • Proper URL Structures • User friendly navigation (breadcrumbs, user sitemaps) • Optimized internal links • Text Formatting (use of h1,h2,bold etc) • Image optimization (image size, proper image names, use of ALT tag) • User friendly 404 pages • Fast loading pages • Google Authorship verification for all pages • Top quality fresh content (This is always the most important SEO factor!) • External links (no broken links or links to ‘bad’ sites)

  5. Why is Off-PageSEO important? • Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO. • Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

  6. What are the benefits of ‘off-site SEO’ to website owners? • Increase in rankings – The website will rank higher in the SERPs and this also means more traffic. • Increase in Page Rank – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher.  Page rank today is only one out of the 250 factors that Google is using to rank websites. • More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It’s like a never ending sequence of events where one thing leads to another and then to another etc.

  7. For more information visit http://refine-interactive.com

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