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Creative Business Incubation Study: Innovation Practices and Market Demand Analysis

Review of David Smith Innovationworks Ltd. study on identifying best practices in creative business incubation, market demand assessment, and skill delivery methods. Research conducted through phone surveys, desk research, and face-to-face interviews with organizations.

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Creative Business Incubation Study: Innovation Practices and Market Demand Analysis

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  1. Review David Smith Innovationworks Ltd Liverpool, October 06

  2. Agenda • Aims • Approach

  3. Aims • To identify business incubation good/best practice in creative industries • cross-fertilise and/or develop existing • Qualify & quantify market demand in each partner territory • want • need

  4. Aims • Cross-fertilisation and/or develop existing • Market demand • Scope packaging and delivery of skills

  5. Approach • Desk & phone research by territory to identify good/best practice • Phone survey of creative businesses • Face-to-face interviews with relevant organisations

  6. Approach • Desk & phone research by territory to identify good/best practice • research guidelines to be determined • Territories to be researched • Partners undertaking research

  7. Approach • Phone survey of creative businesses • nominated territory partners • access existing networks • semi-structured questionnaire

  8. Approach • Semi-structured questionnaire • business incubation schemes accessed • if not used, would they have been if available (provide outline of business incubation) • what were/are skills wants/needs (start-up & early stage growth) • what & how accessed to date • what not available/difficult to access/not happy with content • preparedness to feed into VIC development & prototyping

  9. Approach • Face-to-face interviews with relevant organisations • good/best practice • potential VIC involvement (cross-fertilisation) • Identify additional design businesses (contact for feedback)

  10. Business innovation • Applying creativity to business models and markets • collaboration inside creative industries • collaboration between creative industries and others sectors/agendas, e.g. technology, service

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