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KTG CONTENT STRATEGY

KTG CONTENT STRATEGY. THE FALL 2018 NFL PRIMETIME SEASON & THE SUPER BOWL. NFL PRIMETIME FOOTBALL: YEAR-TO-YEAR P2+ (000s) PERFORMANCE. +3%. +9%. -19%. Source: Nielsen NNTV, 9/9/18-12/30/18 vs 9/10/17-12/28/17, P2+ Imp, L+SD, Regular Season.

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KTG CONTENT STRATEGY

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  1. KTG CONTENT STRATEGY THE FALL 2018 NFL PRIMETIME SEASON & THE SUPER BOWL

  2. NFL PRIMETIME FOOTBALL: YEAR-TO-YEAR P2+ (000s) PERFORMANCE +3% +9% -19% Source: Nielsen NNTV, 9/9/18-12/30/18 vs 9/10/17-12/28/17, P2+ Imp, L+SD, Regular Season.

  3. NBC SUNDAY NIGHT FOOTBALL: YEAR-TO-YEAR P2+ (000s) PERFORMANCE Chicago @ Green Bay Green Bay @ Atlanta NY Giants @ Dallas NY Giants @ Dallas Source: Nielsen NNTV, 9/9/18-12/30/18 vs 9/10/17-12/23/17, L+SD, Regular Season.

  4. NBC SUNDAY NIGHT FOOTBALL: YEAR-TO-YEAR P2+ (000s) PERFORMANCE Dallas @ Philadelphia New England @ Denver Philadelphia @ Dallas Minnesota @ Chicago Source: Nielsen NNTV, 9/9/18-12/30/18 vs 9/10/17-12/23/17, L+SD, Regular Season., Wk 16 for 2017 was a Saturday game, no comparable game for Wk 17 in 2017.

  5. NFL PRIMETIME FOOTBALL: POST SEASON / P2+ (000s) PERFORMANCE +28% +25% FOX NFC Minn @ Philly -19% Source: Nielsen NNTV, 1/6/18 vs 1/5/19, 1/13/18 vs 1/12/19, 1/21/18 vs 1/20/19, P2+ Imp, L+SD, Post Season.

  6. SUPER BOWL TREND / P2+ (000s) PERFORMANCE New England 34 vs Atlanta 28 Source: Nielsen NNTV, 2/4/07-2/3/19, Sunday of each year , L+SD.

  7. SUPER BOWL TREND / HH Rating PERFORMANCE New England 34 vs Atlanta 28 Source: Nielsen NNTV, 2/4/07-2/3/19, Sunday of each year , L+SD.

  8. SUPER BOWL TREND / A18-49 Rating PERFORMANCE New England 34 vs Atlanta 28 Source: Nielsen NNTV, 2/4/07-2/3/19, Sunday of each year , L+SD.

  9. SUPER BOWL TREND / A25-54 Rating PERFORMANCE New England 34 vs Atlanta 28 Source: Nielsen NNTV, 2/4/07-2/3/19, Sunday of each year , L+SD.

  10. SUPER BOWL LIII / Half-Hour Breakout / P2+ (000s) HALFTIME Source: Nielsen NNTV, L+SD, 2/3/19, P2+ Imp, Broken out by Half-Hour.

  11. SUPER BOWL LIII / Half-Hour Breakout / HH Rating HALFTIME Source: Nielsen NNTV, L+SD, 2/3/19, HH Rtg, Broken out by Half-Hour.

  12. SUPER BOWL LIII / Half-Hour Breakout / A18-49 Rating HALFTIME Source: Nielsen NNTV, L+SD, 2/3/19, A18-49 Rtg, Broken out by Half-Hour.

  13. SUPER BOWL LIII / Half-Hour Breakout / A25-54 Rating HALFTIME Source: Nielsen NNTV, L+SD, 2/3/19, A25-54 Rtg, Broken out by Half-Hour.

  14. SUPER BOWL LIII Quarter-Hour Breakout New England vs Atlanta Source: Nielsen NNTV, L+SD, as dated.

  15. SUPER BOWL HALFTIME PERFORMERS

  16. POST SUPER BOWL PROGRAMMING New England vs Atlanta Source: Nielsen NNTV, L+SD, as dated.

  17. SUPER BOWL LIII & SOCIAL MEDIA REACTIONS “Political issues have celebs and viewing public still boycotting game” “Low LA Rams fan base” New Orleans protest & boycott of game “Frustration for a far from exciting game” “Halftime show playing it safe – dull” “Bud Light, Pepsi & Doritos most mentioned Ads” “New England Patriots fatigue” “Lackluster slate of Super Bowl commercials”

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