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Unit 18

Unit 18. Audio – Visual Advertising. What is Advertising. Consider where you might see adverts and what is their purpose?. Unit breakdown. There are five Learning Objectives Evaluate an advertising campaign Plan an advertising campaign including audio-visual advertising

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Unit 18

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  1. Unit 18 Audio – Visual Advertising

  2. What is Advertising • Consider where you might see adverts and what is their purpose?

  3. Unit breakdown • There are five Learning Objectives • Evaluate an advertising campaign • Plan an advertising campaign including audio-visual advertising • Be able to plan original audio-visual advertising to be used within an advertising campaign. • Be able to present audio-visual ideas to a client for feedback • Be able to produce an original audio-visual advert.

  4. Advertising campaign • You re to explore one of the following campaign and detail all of the elements of advertising being used within this campaign. • Film • Any major movie release I have noticed good online campaigns for: TRON, CLOVERFIELD, DARK KNIGHT, TRANSFORMERS. All of these had interesting viral as well as major advert campaigns. • TV • Any major TV release such as Walking Dead, Game of Thrones etc must be a large scale show with a large budget.

  5. Listing the campaign • Your campaign that you are analyzing must have a variety of multi-media elements such as • Audio Visual • Trailers • TV Spots • Interviews / Chat Shows / press junkets • Games • Websites • Viral Marketing • Print • Posters • Billboards

  6. Aims and Objectives • Aims • Objectives

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