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DISRUPTIONS

DISRUPTIONS. MOBILE BUSINESS VALUE CHAIN. IN THE. MODERATOR: STEVE BEAUREGARD PRESIDENT & FOUNDER:. REGARD develops mobile business applications for wireless users. 13 years of service * sytems integration * custom application development * wireless solutions * wireless products.

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DISRUPTIONS

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  1. DISRUPTIONS MOBILE BUSINESS VALUE CHAIN IN THE MODERATOR: STEVE BEAUREGARD PRESIDENT & FOUNDER:

  2. REGARD develops mobile business applicationsfor wireless users. 13 years of service * sytems integration * custom application development * wireless solutions * wireless products REGARD products put business intelligenceinto the hands of decision-makers.

  3. The Panel: Companies from different spheres need to coordinate their efforts & develop strategic relationships. JAMES SPAHN VP Biz Development Cell Co., Ltd. FRANK CHINDAMO President Fun Little Movies JEFF FREEBAIRN President & CEO Big G Mobile

  4. The Mobile Value Business Chain Products & Services New Media Interactive Marketing Agencies Content Owners & Brands Media & Retail Outdoor Advertising Broadcast Media Direct Marketing On-Package Internet Retail Email Print Applications Mobile Application Solution Providers “Empower Me” “Entertain Me” “Organize Me” “Connect Me” Aggregators Connection Handset Manufacturer Consumer Wireless Operators MobileSubscriber

  5. Basic Issues: Simplicity for end-user requires infrastructure & service provisioning complexity. Rich service portfolio requires multitude of serive / content providers Ubiquitous service availability requires harmonized eveolution & convergence of separate networks Access type independence requires interworking & common principles among fixed & mobile access networks

  6. - How big is the market for mobile content and entertainment services in Western Europe, and how quickly is it likely to grow? - What are the drivers of adoption of specific services? - What are the barriers preventing this market from significantly contributing to the total mobile service revenues? - What needs to be done to eliminate the barriers, and when is it likely to happen, given the current trends in the market? - What is the forecast value of different types of mobile content and entertainment in Western Europe, split by key countries, market segments and technology generation? - What categories of content are likely to dominate the mobile content and entertainment market? - What trends are shaping the emerging value chain in this market? What industry players are likely to benefit and lose out because of these trends? - How will the revenue for mobile content and entertainment services split along the value chain?

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