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Today, people are less likely to consume any information through static imagery and text. We are living in an era of moving images u2013 television, movies, internet streamed content, video games, etc. Simply put, videos are everywhere for good reasons. They are one of the most powerful marketing tools. Whether you have a small business or an established one, everyone has a story to narrate. To reach your business goals, you will surely need ways to differentiate it from the rest. And corporate videos created by an experienced corporate video production company are the best way to do so.
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Skittles Productions Video Production Company
6 Reasons Why Your Business Needs Corporate Videos
Enrich branding with corporate videos With corporate videos, you can add another dimension to the branding of your company. Being able to tell your targeted audience the personality behind the theme or logo will help you create a closer connection with them. And when customers feel such a connection, they are more likely to buy your products or do business with you.
Increase your ROI with corporate videos A clear business message, more traffic, and strong branding simply mean more customers and more profits. As per the stats, around 85% of viewers are more likely to convert into your customers after watching a video. So, a corporate video could be your best bet to reach your business goals.
Boost your search engine optimization (SEO) efforts Most businesses have an official website but some of them struggle hard to drive traffic. A professionally created corporate video can greatly help your website to easily be found on search engines for certain or targeted keywords associated with your business and video content. It will enhance your SEO and your website will get improved visibility.
Impressively created corporate videos can spread through social media channels The only reason for this is that people love to share creative videos with fantastic content with others. A high-quality video created by an experienced team of the corporate video production company will be shared by people if it entertains, educates, and tells an interesting story.
Corporate videos help your customers understand and remember your message Human brains compute information far more proficiently watching videos than reading texts. It is because a corporate video contains three different types of communication –text, moving imagery, and sound.
Corporate videos drive engagement People are more interested to click and play your video than having to read a text- heavy document. As per SEOMOZ, a post with an engaging video attracts 3 times more links (inbound) than simple text posts. Additionally, people spend 100% more time on such pages.
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