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Internet no longer a niche medium

Internet no longer a niche medium. Dainik Jagran – 6.2 m. Star plus – 35 m. TOI – 4.5 m. 55 m. 16 m. 0.9 m. 52 m. Facebook. 4.6+ Million Fans on Facebook! Shoppers Stop is now the No 1 Retail Brand & Family brand on Facebook in India

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Internet no longer a niche medium

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  1. Internet no longer a niche medium DainikJagran – 6.2 m Star plus – 35 m TOI – 4.5 m 55 m 16 m 0.9 m 52 m

  2. Facebook • 4.6+ Million Fans on Facebook! • Shoppers Stop is now the No 1Retail Brand & Family brand on Facebook in India • Shoppers Stop is now the 9th largest Brand on Facebook in India • Shoppers Stop was ranked as the No.1 social net worth company on Facebook by Fortune India 500 for 2 consecutive years January, 2011 June, 2013 200K fans 4.6 Mln fans

  3. Perfect for me! • We have created an app for Facebook where products are shortlisted for a fan based on his/her history of likes • These products are linked to e-com to enable customers to buy what they like.

  4. Tweet Store We created an external website where each product was worth a certain number of tweets. Users needed to tweet using #sstweetstore Each time a tweet was recorded the counter changed. As soon as the stipulated number of tweets were reached, the @handle with last tweet was announced on the page and received the giveaway. In 30 hours we recd 22568 tweets

  5. Most Fashionable Profile Picture • A hunt for the Most Fashionable Profile picture in India by creating an app which allowed the internet community to vote and decide the most worthy winner. • Offline components : Press Ad • Online components : FB Ads, Online Media Plan, Twitter Total views Tab: 237,068 Wall: 77,016

  6. First Citizen App • Using this tailor-made app, Shoppers Stop First Citizen members can : • Swipe their card without actually having the card • Check card number and card details • Get information on promotions and offers in stores • Check reward points and much more. • The First Citizen Mobile app has been made available across mobile platforms such as Blackberry, iPhone & Android. • More than 35,000 downloads so far

  7. FIRST CITIZEN APP

  8. Gift Bot App • This application serves as a gifting assistant • Customers are given gifting suggestions based on pre-selected criteria such as age, budget, etc. • This app has been made available across mobile platforms such as Blackberry, iPhone & Android.

  9. India’s first 3D art • We created India’s first branded 3D Street Art installation to promote the ‘Choose Your Own Gift’ campaign. • This interactive art installation was displayed at Carter Road, Bandra during the pre-Diwali weekend. • Many customers clicked their photos with this 3D art & uploaded on Facebook

  10. YouTube • 1.06+ Million views on YouTube! • Shoppers Stop is one of the only brands in India that creates exclusive video content for YouTube • Engagement scores have increased by a 5X factor with the introduction of the ‘How to…’ series of infomercials. 2010-2011 March, 2013 50K views 1.06 Mn views

  11. YouTube Content

  12. Augmented Reality Codes

  13. Thank you & hoping… There’s lots more happening at ShopperStopIndia shopperstop

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