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Social CRM strategy is more than attaining likes and followers to drive site traffic. Social media should be a core component of your business’s CRM plan. Social media customer relationship management is critical. Skybound Digital, digital marketing in okc, presents 6 tips for a killer social CRM strategy. To know more visit www.skybounddigital.com.
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Invest In The Right Social Media Tool Social Media is a platform where customerstalkaboutwhattheylike and dislike. It is also a place where they express their perception of your business. You should choose therightsocialmediaplatformthat fits your business and try to implementthecorrectsocialmedia strategy through a social media analyticstool.
Target AppropriateNetworks Engaging and interacting with followers on any network will not serve anything unless it’s core to yourbusiness.Anewsocialnetwork may be worth monitoring if more customers are getting attracted towardsit.Ane-commercesitecan post photos on Instagram or Pinterest whereas an enterprise software company is more focused to bring traffic from Facebook, Twitter orLinkedIn.
Analytics Is The KeyFactor Analytics can help you learn more about a particular customer. If this usertweetaboutyourproductthen what was the reach? Have they recentlymentionedanycompeting productsandinwhatcontext? Tracktheuser’sprofileandspecific data through analytics. It could be the key to a customer’s conversation.
Monitor Interactions AndMentions For getting business you have to be proactive. Besides tracking customers’ direct tweets, comments and likes; set up streams and feeds thatcanmonitorkeywordsorrelated words associated with your brands andproducts.Ifyourcompanyname is mentioned anywhere in a social network, just with a quick response youcanturnauserintoaloyalone.
Boost Brand Loyalty By Introducing SocialIncentives Active social media followers of your company are actually assets. Building rapport with those customers will be beneficial for your business. Offer discounts or promotional codes to reward the most engaging users and also run a hash tag drive on twitter around a particular promotion. Social CRMisallabouthowyourbusinesscan tapintomakingthemostoutofthose connections.
Convert Your Group Customers Into TargetAudience Facebook and LinkedIn have groupswhileTwitterhaslists.This functionality can help you group customers into segments that in turn creates community. Social CRM will allow you for targeted interactions about a specific productorproducts.AsocialCRM strategy should have the authorization of all the features thatsocialnetworkshavetooffer.
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