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2009 Institute for Staff Development Students Today, Leaders Tomorrow

Sports Marketing. 2009 Institute for Staff Development Students Today, Leaders Tomorrow. Agenda. Introduction Industry Overview Recent Developments Pursing a Career in Sports. 2009 Institute for Staff Development Students Today, Leaders Tomorrow. Industry Overview. $213 billion industry.

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2009 Institute for Staff Development Students Today, Leaders Tomorrow

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  1. Sports Marketing 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  2. Agenda • Introduction • Industry Overview • Recent Developments • Pursing a Career in Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  3. Industry Overview • $213 billion industry 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  4. Industry Overview • Spectator Spending - $26.17 Billion • Ticket Sales • Concessions, Parking, On-Site Merchandise Sales • Premium Seating Revenue 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  5. Industry Overview • Advertising - $27.43 Billion • In-Stadium Signage • Radio/TV • Sports Magazines 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  6. Industry Overview • Sponsorship - $6.40 Billion • Leagues • Teams • Broadcasts • Events 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  7. Industry Overview • Media Rights - $15.25 Billion • Big Four + NASCAR • Colleges • Other 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  8. Recent Developments • Economic Downturn • Attitude Toward Sports Sponsorship • Attendees vs. Viewers • Perceptions of Professional Athletes 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  9. Recent Developments • “New” Sports • Increased Diversity • Emerging Business Markets • Fantasy Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  10. Pursuing a Career in Sports • Understanding the Opportunities • The (Un)Glamorous Life • Team Operations vs. Business Operations • Supply vs. Demand 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  11. Pursuing a Career in Sports • Bachelor’s Degree • Emphasis Depends on Role • “People Person” • Communications Skills • Networking Skills • Strong Work Ethic 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  12. Pursuing a Career in Sports • Resources • Sports Business Journal • Teamwork Online • Work in Sports 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

  13. Summary 2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow

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