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eFirm & eCommerce. Digital Firm. Contents. Introduction The opportunities of technology Electronic Commerce Payment systems Management challenges Summary. The opportunities of technology. Digital Firm. Digital firm uses internet for. Available for customer 24/7
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eFirm & eCommerce Digital Firm
Contents • Introduction • The opportunities of technology • Electronic Commerce • Payment systems • Management challenges • Summary
The opportunities of technology Digital Firm
Digital firm uses internet for • Available for customer 24/7 • Easiest way to connect with other businesses and customers • Replaces the existing distribution channels • Creating new business models • Reduces costs • Eliminating inefficient intermediaries • Equilibrium between Reach and Richness
Reducing costs • Reducing costs of information • Creating • Sending • Storing • Transaction costs • Agency costs
Reach & Richness • Before the Internet companies had to make a choice between • Richness • depth and details of information that • business can supply to the customer • business collects about customer • Reach • How many… • people a business can connect with • products it can offer them Reach Richness
Easy information flow • Nowadays it is possible to gain information direct from product source • Without intermediaries • Without physical visiting shop • Quicker, easier and more convenient
Internet Business model • Describes how the enterprise • Produces • Delivers • Sells product/service • Showing how the enterprise creates wealth
Internet Business models • Virtual storefront • Content provider • Online marketplace • Virtual community • Online service provider • Portal
Virtual storefront • Sells physical products directly to consumers or to individual businesses
Content provider • Creates revenue by providing digital content such as • News • Photos • Video • Music
Virtual community • Provides online meeting place • Users can communicate and exchange useful information
Portal • Provides initial point of entry to the web along with specialized content and other services
Electronic commerce eBuisness
Categories of electronic commerce • Many ways in which electronic commerce can be classified • Three major categories are: • Business-to-Consumer(B2C) electronic commerce • Business-to-Business(B2B) e. c. • Consumer-to-Consumer(C2C) e. c.
eCommerce • B2C • involves retailing products and services to individual shoppers. • B2B • involves sales of goods and services among businesses • C2C • involves consumers selling directly to consumers • B2B and B2C transaction can take place using mobile commerce(m-commerce) technology
Direct sales over the Web • Reduce the number of steps in traditional distribution channel • Disintermediation • The removal of organization or business process layers responsible for certain intermediary steps in a value chain
Interactive Marketing & personalization • Interactive capabilities • can be used to build closer relationship with customers in marketing and support • Web personalization • Used to deliver content geared to the specific interest of each user • Build personal relationship to the webpage • Make access to the web more and more easier • Learning and examination customers behaviors by the visiting web page is cheaper
Net marketplaces Suppliers • Sometimes called e-hubs • Many sellers • Many buyers • Transaction oriented • Prices established through auctions, negotiations, etc. • Example: internet auctions- eBay, Allegro, aukro Buyers
Payment systems eBuisness
Payment systems • Digital credit card systems • Digital wallets • Digital cash • P2P payments • Digital checking • Electronic billing presentment and payment
Intranet & extranet • Forming the underpinnings of electronic business by providing low cost technology that can run on almost any computer platform • Intranet • inside company • Inexpensive • Accessible for most computer platforms • Scalable • Extranet • Can be used by more than one computer and customers • Private intranets extended to selected users
Intranet applications • Finance and accounting • Human resources • Sales and Marketing • Manufacturing and Production
Challenges for managers • Enabling Digital firm requires • Deep organizational change • Redesign business processes • Recasting relationships with • customers • Suppliers • Other business partners • New roles for employees
Disadvantages? • Not always more profitable and more efficient than traditional business models • Security • Privacy • Chanel conflicts