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January 20, 2010 Presenters: Carol Voss, Independence First , Milwaukee WI

CIL-NET Presents… Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study. January 20, 2010 Presenters: Carol Voss, Independence First , Milwaukee WI Michele Martin, Social Media Consultant.

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January 20, 2010 Presenters: Carol Voss, Independence First , Milwaukee WI

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  1. CIL-NET Presents…Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study January 20, 2010 Presenters: Carol Voss, IndependenceFirst, Milwaukee WI Michele Martin, Social Media Consultant

  2. CIL-NET Presents…Using Social Media for Awareness & Advocacy Part II: Applying Social Media Case Study January 20, 2010 Presenters: Carol Voss, IndependenceFirst, Milwaukee WI Michele Martin, Social Media Consultant

  3. Objectives • Learn basic social media how-to’s for your IL Center • Learn how social media involvement can assist IL Centers to advocate, create change • Case Study: IndependenceFirst

  4. About Me (Carol) Voracious media and community news junkie, resource to staff and reporters, listener, persuasive talker, networker, connector, trainer, horn tooter cvoss@independencefirst.org http://card.ly/CarolVoss

  5. Why Bother with Social Media? • Advocacy in another form— Awareness --> Credibility + Customer Service + Social Change + Volunteers + Funds • Be part of the conversation – engage with consumers, donors, volunteers, community • Build network for change • No financial cost like advertising-cost is time

  6. Don’t have 100% control of message – may not be all good interactions Time consuming Can be RT’d Not overtly measurable Need to respond on a timely basis Staff education needed – “play time” argument Planning required It NEVER ends Potential Social Media Pitfalls

  7. So…Do you want to work with social media or not? • NO! Not enough time or staff to implement—policy still needed. • YES! Here’s how you get started…

  8. Questions & Answers Q & A

  9. Social Media:Preparation • Why do you want to participate? Realistic Inventory and Rationale List – Goal for Social Media involvement • Who will build content, respond promptly? • Consume social media – listen, learn etiquette, play with social media • ADVANCED: Create Social Media Policy

  10. Social Media Relations:Cultivating Conversation • Relationship-based: Introduce Yourself • Corresponding with reporters, consumers, donors, volunteers, other advocates • Offer your expertise, help • Unique and Shared content

  11. And Then What?… • Ongoing process • Deadlines—you gotta jump—expectation of immediate response • If you talk to them, they will talk to you! • Set goals • Training for staff • Share

  12. Social Media, Website, Fundraising and Events • Can be mutually beneficial • Can work together for maximum effectiveness • Can elevate social issues and advocacy initiatives within community-wide audiences-sharability factor, impressions theory

  13. Questions & Answers Q & A

  14. Case Study IndependenceFirst • It all started with LinkedIn…individual profiles e.g.: http://www.LinkedIn.com/in/carolvoss then… http://www.linkedin.com/companies/independencefirst then…groups on LinkedIn

  15. Facebook & IndependenceFirst • GirlsFirst • Group vs. Business/Fanpage http://www.facebook.com/IndependenceFirst 310 followers • Goal: Occasional posting events, links, info, video – respond to others’ posts within 24 hours • 1x/day max

  16. Twitter & IndependenceFirst • LinkedIn connection-computer recycling • Conversation about us • Etiquette, mentors, media • @Independence1st nearly 1100 followers worldwide • #1 on Listorious for access and disabilities lists

  17. Flickr & IndependenceFirst • Photo hosting • Easy, free • May change, innovate or remain

  18. New Website – IndependenceFirst.org • Launching new website in Spring 2010 • Interactive, video content • Links social media…sneak peek:

  19. Questions & Answers Q & A

  20. Wrap-Up and Evaluation Please complete an evaluation of today’s program at: https://vovici.com/wsb.dll/s/12291g41dfd

  21. Support for development of this webinar was provided by the U.S. Department of Education, Rehabilitation Services Administration under grant number H132B070002-09. No official endorsement of the Department of Education should be inferred. Permission is granted for duplication of any portion of this PowerPoint presentation, providing that the following credit is given: Presented as part of the CIL-NET, a program of the IL NET, an ILRU/NCIL/APRIL National Training and Technical Assistance Project. Material in this presentation created by Carol Voss, PR & Marketing Director for Metro Milwaukee’s ILC (in WI) IndependenceFirst (www.independencefirst.org)

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