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IDENTIFYING THE CREATIVE HOTSPOTS 6 COUNTRIES PROGRAMME OCTOBER 5 TH 2001 Damian Ryan

Explore the growth and potential of digital media in Ireland, including the country's unique creative culture and opportunities for growth. This article highlights the need for infrastructure improvements, government support, and a cohesive approach to establish Ireland as a global hub for digital media.

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IDENTIFYING THE CREATIVE HOTSPOTS 6 COUNTRIES PROGRAMME OCTOBER 5 TH 2001 Damian Ryan

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  1. IDENTIFYING THE CREATIVEHOTSPOTS6 COUNTRIES PROGRAMMEOCTOBER 5TH 2001 Damian Ryan

  2. Quick Snapshot • Perfectworld established 2000 • Drive digital media in Ireland • Series of strategic investments • Planning, team building, business partnerships and growth strategies

  3. What is digital media? • Content in ones and zeroes • Content creation, production, management and distribution – digitally! • Key growth area

  4. Irish creativity • Art and design • Music • Literature • Film • Established creative race of storytellers, musicians, artists, communicators.

  5. Being Irish • Internationally recognised • Unique culture built on domestic creative influences • Something we want to protect

  6. Ireland’s creative future? • Areas in which we can compete • Tools and markets have changed • Enterprise Ireland ITS2007 report • Digital Media set to grow to £500m by 2005 • (arguably) the only creative based activity that will grow……..???

  7. A vision for 2007 • Thousands of individuals gaining employment with excellent prospects in digital media industry • Ireland recognised as the hub of digital media worldwide • Our identity as IRISH “futureproofed” • Are we capable?

  8. Recent survey • 269 questionnaires • Hitouch database for Digital Media News • Opportunities and barriers • Help build cohesive approach • Test the water • Initial findings

  9. Ireland’s greatest strength in developing business abroad? • 27% international reputation • 45% skilled workforce/high education

  10. What key developments are required? • Improve infrastructure 55% • Impatience with bb rollout • 14%: promotion and incentives • 14%: more government grants

  11. Who’s to blame???? • 55% public sector • 18% private • 22% both

  12. What would be the primary advantage of the digital media hub? • 23% centralised pool of skills • 23% attract business and investment • 14% focal point for industry • 5% American bridge to Europe • 18% don’t know

  13. Some conclusions • Growing frustrations • Confidence in skills and abilities • Need for clarity from Digital Hub • Programme lacks leadership

  14. Some ideas • Identify and nurture digital media companies • Fuel the engine before we lose the race • Provide tangible tax incentives based on employment, training and profits • Extend digital media dream to the whole country not just Dublin

  15. Example • Government refunds 20% • Up to $100,000 in marketing • Providing fuel for realisation of commercial ideas

  16. Ontario • Interactive digital media tax credit • Any corporation with turnover less than $20m and files a return • Primary purpose is to educate, inform or entertain by presenting information in at least two of (I) text (ii) sound and (iii) images – ie: definition and identification • Product or most of produced in Ontario • Developed for commercial exploitation

  17. Ontario • Not used primarily for interpersonal communication • Not to present or promote the qualifying company • Administered by Ontario Media Development Corporation • Film and television production credit

  18. Ontario • Sector contributed $1bn in 2000 up 8% • Foreign productions up 22% • Domestic production grew by 40% in five years

  19. In summary • Let’s not splutter to a halt • Identify the players and provide fuel • Extend digital media dream to country • Future proof

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