SHRP 2 Naturalistic Driving Study [Presenter’s Organization] [Presenter’s Name]

1. Accelerating solutions for highway safety, renewal, reliability, and capacity SHRP 2 Naturalistic Driving Study [Presenter’s Organization] [Presenter’s Name] [Presenter’s Title] SHRP 2 Wants YOU!

2. SHRP 2 • SHRP 2 was authorized by Congress in the 2005 highway legislation • $170 million, 7 years (2006-2013) • Four Research Focus Areas: Safety Reliability Renewal Capacity

3. Why is Highway Safety Important? • Improving highway safety is a very important issue in the United States: • 411,000 people were killed on our nation’s roads in the past 10 years, • 27,153,000 people were injured during the same time period, and • Highway fatalities are the leading cause of death for young people aged 15 to 20. • Almost everyone here knows someone who was injured or killed in a motor vehicle crash – so… • How can you help?

4. Why is Highway Safety Important?

5. The SHRP 2 Naturalistic Driving Study • Will collect driving data from 3,100 people driving their own vehicles, going about their daily routines for either one or two years • Data will be used for decades to come by researchers seeking to improve highway and driving safety • The study needs more volunteer drivers, and that is why we are here today.

6. What is a Naturalistic Driving Study? • Install inconspicuous cameras and sensors on people’s own vehicles • Participants drive normally for an extended period • SHRP 2 is the largest, most diverse, most ambitious study of this type – in the world!

7. Why do a Naturalistic Driving Study? • Provides a unique view into the circumstances surrounding a crash or other safety event • More accurate and useful than police reports • Can compare these events with ordinary driving data • To determine crash risks for different driver, vehicle, and environmental factors

8. Why is the SHRP 2 NDS Special? • Size (3,100 drivers) • Duration (two years) • Geographic extent (six locations) • Includes roadway data • Long-term access to data for ongoing research

9. SHRP 2 NDS Study Sites

10. Participants (You?) • Men and women in 7 age groups: • 3,100 participants in all • Some participate for 1 year, some for 2 years

11. Vehicles • 1,950 vehicles on the road at one time • 3,900 years worth of driving data • Passenger cars, vans, SUVs, pickups • Cooperation from car companies: • Selection of makes, models, years • Advanced technologies

12. DAS Main Unit Front Turn Head Unit Signals Radar GPRS Interface Box Antenna Radar Unit Sub - Head B l u e t o o t h Unit PWR PWR OBD Connector DAS System Components 12

13. Head unit (as seen from passenger seat) • DAS (mounted under passenger shelf) • Front radar

14. Accelerometer Data Braking Accelerating Swerving GPS Forward Radar Cabin alcohol indicator Incident push button (opens audio channel for 30 seconds) Video (4 camera views) Turn signals Vehicle network data Accelerator Brake pedal activation Speed Horn Seat Belt Information Airbag deployment What Data will be Collected?

15. Camera Views 15

16. What Would I Have to Do? Part 1 • Take a screening questionnaire to see if you (and your vehicle) are eligible • Phone or online options • Schedule a [four] hour time period: • Consent process • Get the vehicle instrumented • Undergo an assessment (vision, driving history, sleep habits, etc.)

17. Driver Data/Assessment • Demographics • Driving history • Driving knowledge • Driving behavior • Medical conditions • Sleep habits • Risk perception and risky behavior • Sensation seeking • Vision, strength, mobility

18. What Would I Have to Do? Part 2 • Drive as you normally would (1 or 2 years) • Occasional data downloads • Done by project personnel at your convenience • If in a crash, let us know • Interviews conducted for selected crashes • At end of study: • Return vehicle to site to have DAS removed • Answer a few final questionnaires • Receive final payment

19. Payment • There is compensation in the amount of [$300 or $500] per year • [$300 or $500] total for one year participants • [$600 or $1000] total for two year participants • Paid via [check or direct deposit] • At 3 points in time for one year participants • At 5 points in time for two year participants • [Also entered into a drawing for $1000 for every six months enrolled in the study • Odds of winning are 1 in 150]

20. Expected Uses of SHRP 2 NDS Data • Roadway: improved design, operations, signage, hardware, etc. • Distracted driving: policies, laws on use of hand-held devices, texting, etc., for teens or broader population • Drowsiness: policies, regulations for commercial drivers • Vehicle design/technologies: integrate advanced technologies to minimize or reduce distraction, evaluate crash warning algorithms • Other: planning, highway operations, fuel efficiency, environmental effects

21. Expected Data Sharing After SHRP 2 • In order to provide long term safety benefits, we need to provide researchers widest possible access to all data • But we must also protect privacy of participants • Methods: • Data sharing agreements consistent with privacy protections in approved consent form • Security: physical, hardware, firmware, software, and encryption • Institutional Review Board(s) oversight • External oversight committee for all processes

22. We Take Your Privacy Seriously • Legal protections: • We have obtained a Certificate of Confidentiality from the Department of Health and Human Services • Technical and logistical protections: • Identifying data and information highly protected • Contact information • Face video • Audio (if incident button was pressed) • GPS coordinates of home, work, school locations • Must be viewed in a secure data enclave by qualified researchers who have received approval to use the data

23. [Add Other Slides As Appropriate] • [Customized slides for site, intended audience, special age groups, etc.]

24. Questions? Go to: www.drivingstudy.org • For more information • To see if you are eligible • To see how your vehicle will look • To view a study video and consent forms • Or call 1-877-495-1556 to get screened SHRP 2 Wants YOU!