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Jan Roelfs

‘ From Klinsmann to Hiddink, from Berlin to Seoul Leadership and communication in world level sport events. Jan Roelfs Team manager Korean National Football team with head coach Guus Hiddink from 2001 until the World Cup 2002 Currently sports commentator for Dutch Television, NOS.

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Jan Roelfs

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  1. ‘From Klinsmann to Hiddink, from Berlin to Seoul Leadership and communication in world level sport events Jan Roelfs Team manager Korean National Football team with head coach Guus Hiddink from 2001 until the World Cup 2002 Currently sports commentator for Dutch Television, NOS Noordwijkerhout, December 2007

  2. Korean Football Association (KFA): key people in attracting Guus Hiddink Dr. Chung Mong – Joon Son of founder of Hyundai corporation CEO Hyundai Heavy Industries Vice – president FIFA President Korean Football Association Dr. Lee Yong - Soo Ex pro-football player in Korean league Professor physiology at the Sejong University in Seoul Chairman of Technical Committee

  3. Koreans NEVER won a single match at previous World Cups Koreans DON’T have significant International Football Experience Koreans CAN organise a world event: Olympic Games 1988 Koreans CAN organise the World Cup 2002 Appoint an International Experienced Head Coach Koreans take a Look in the Mirror PastPresentFuture That shows: Courage Self knowledge Self confidence

  4. Willingness tochange Management Korean Football Association Head Coach Korean National Team Korean Coaches & Players Medical & Additional Staff Korea’s Goal: Reach 2nd round World Cup Do better than Japan Limited Time Frame: 500 days

  5. Focus our influence on in 500 days: Korea Media Politicians PLAYERS + STAFF International Football world International Media 2nd ROUND WORLDCUP Officials of Association The Korea Public FIFA

  6. The players 500 days before World Cup 2002 First impression What did we change Result Not wearing same clothes Did not start to eat at same time Hardly conversation at table: routine Players afraid of the media Players don’t have a goal Players need to wear same clothes Players start and finish meals at same time mixed table Setting: no routine Kick media out of the hotel Start talking about goal: 2nd round World Cup Players started to laugh more Longer discussions at the table Social framework of the pitch Players confident without media Clear goal: energy

  7. Socio-grams Desired State: Functional Lines:2 way communication and coordination, driven by open relations and mutual respect 32 32 19 22 24 19 24 24 24 22 18 27 18 27 29 29 20 20 21 21 25 25 Number = Player’s Age 20 Past State: Hierarchical Lines:1 way communication and coordination, driven by seniority When you learn to eat and talk at same table,then you learn to play and talk on same pitch

  8. How to turn Staff into professional decision Team 500 days: one goal: 2nd round World Cup Case 1: Breaking through establishment HOW we handled the Technical Committee Case 2: Dealing with lack of quality HOW we handled the Team doctor Case 3: Dealing with ‘cocky’ but useful press man HOW we handled the Press man

  9. Case 1TECHNICAL COMMITTEE OF KOREANFOOTBALL ASSOCIATION • 15 ‘wise old men’ in Korean Football • Strong influence on selection of players in the past • ‘political’ connections to all clubs in Korean League • Strong influence on line-ups before games • Officially approves selection of players before an important tournament

  10. Realising the ultimate Rules Dedication Financial recognition No exceptions Leadership Facilities (money) Respect Use of expertise Use of modern techniques Fun & creativity GOAL: 2nd ROUND WORLDCUP + 500 DAYS

  11. So, what is your company celebrating in 2008 ?

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