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Online Marketing is a digital medium of connecting the consumers with the businesses. Digital Marketing works by creating your online presence on the Internet.
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Online Marketing is a digital medium of connecting the consumers with the businesses. Digital Marketing works by creating your online presence on the Internet. How can one make its presence in Online World:- i) Ranking for the target keywords in Search Engine ii) Having good Social Profile iii) Running ads on Online Platforms iv) Connect with the clients with the help of Email Marketing v) Content Marketing for your brand vi) Making your Presence in Google Maps
Ranking your website for your targeted keywords is a very tedious task as it requires lots of hard work and every businesses have to hire SEO, Professionals, Content Writer & Web Developer for this purpose. These three professionals have to work with each other from the starting of the creation of the website to make sure that the website is sound in terms of UI/UX, SEO, and Content. There are various other factors which are responsible for ranking of the website for which you can refer to Backlinko’s Guide to Google 200 Ranking Factors.
Having social proof or Being popular on Social Media can work as a good advantage to Company. For becoming popular on social media, one has to be active on social media and post updates regularly or weekly. Companies hire social media managers for maintaining their social media presence.
Online advertisements helps connect the customers with the companies. There are various platforms where one can advertise such as Google Ads, Facebook ads, YouTube Ads, Display Ads & various other platforms. So, therefore online ads are the best way to get leads from online platforms.
Email Marketing has always been one of the best medium for interacting with the present clients. You can easily lure the customers by giving discount & offers.
One of the popular method for Content Marketing is to create a blog section on your website and start providing knowledge to the customers who are searching for the information related to your business. Companies hires content marketer to help them put their content in front of the customers.
Google MyBusiness is used to register your business in Google Maps. Google verifies each and every listing before making it live on the Google Maps. You must have seen that google shows results from Google Maps for lots of local searches. This local search might be a chance for you to capture this lead. Learn Digital Marketing by taking Online Marketing Course in Saket from Madrid Software Trainings.