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Promoting the European parliamentary election among young people in V4 countries to raise awareness and increase voter turnout. Advertisements, posters, press conference, and website are some of the activities.
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EMPOWERING THE EUROPEAN YOUTH Joanna Śmigiel Karolina Gawron Ewelina Kluz Akos Balazs Joanna Kośmider Vít Dostál
EMPOWERING THE EUROPEAN YOUTH Turnout 2004 The general turnout of the European parliamentary elections • Poland - 21%, • Czech Republic - 29%, • Slovakia - 17% • Hungary - 39% More than 2/3 of the voters between 18 and 24 (67%) did not go to the polls (Eurobarometer)
EMPOWERING THE EUROPEAN YOUTH General idea, scope and aim of the project • To promote the European parliamentary election among young people in V4 countries and to improve the election turnout; • To encourage young Europeans to vote and raise their European awareness
EMPOWERING THE EUROPEAN YOUTH About our project: Timeframes: October 2008 - June 2009 (actions: May 2009) Beneficiaries: 7 mln of young people between 18 and 28 years old (final beneficiaries: European citizens) Project team: 4 NGOs – one from each Visegrad Country – independent think/action tanks dealing with European issues
EMPOWERING THE EUROPEAN YOUTH Activities • Advertisements in TV, internet & radio • Posters • Press conference on the day of the launch of the campaign • Website
EMPOWERING THE EUROPEAN YOUTH Funding & Budget • Call for expressions of interest 2006 - 2009 for the Communication Activities of DG Information
EMPOWERING THE EUROPEAN YOUTH Promotion • Place the logo on various websites • Produce propagation materials with the logo of the project • The project promotes itself
EMPOWERING THE EUROPEAN YOUTH Results & Indicators • The number of website visitors • The number of people who has watched the ads and has listened to the radio spots • Successful if the turnout increases by 5 % among youth • Evaluation of the impact by public opinion polls
EMPOWERING THE EUROPEAN YOUTH Slogan we are going to use in our campaign Europe is in your hands – VOTE ! Evropa je v Tvých rukou – HLASUJ! Európa a Te kezedben van - SZAVAZZ ! Europa jest w Twoich rękach – ZAGŁOSUJ ! Európa je v Tvojich rukách – HLASUJ!