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YouTube: Digital Media and Society Series

YouTube: Digital Media and Society Series. By John Burgess and Joshua Green E58.2200.001 Media Events and Spectacle Professor Salvatore J. Fallica Presentation by Lilia Cabello. Service Platform Content Social core

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YouTube: Digital Media and Society Series

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  1. YouTube: Digital Media and Society Series By John Burgess and Joshua Green E58.2200.001 Media Events and Spectacle Professor Salvatore J. Fallica Presentation by Lilia Cabello

  2. Service Platform Content Social core Bill O’Reilly Flips Out- Dance Remix- 1.37- Nominated Webby Awards Best Viral Video for 2008 http://www.youtube.com/watch?v=5j2YDq6FkVE Latino Comedy Project- Transmorfers- 5/17/10 1.34 http://www.youtube.com/watch?v=7P6LB8sbeWc&NR=1 Latino Comedy Project- 300- 8/9/07 1.12 http://www.youtube.com/watch?v=l7qKD-Ph7ds&NR=1 Ch. 4: YouTube’s Social Network

  3. Patronage Purposes/ meanings/ aesthetic values/ cultural forms/ creative techniques of cultural system Platform provider YouTube, Inc. as Patron Mona Lisa Remix by Nicholas Coates (featuring Bosch and Raphael)

  4. Design Usability Online identities across social network sites Stickam= live video chat 12seconds.tv= meme 12 second blog entries Genres merge Create videos Effective user YouTubers as User Innovators

  5. Digital divide/ Participation gap (ofcom) new media literacy YT Literacy Peter Oakley/Geriatric 1927 British blogger/ early 80s skills learned/ mobilized through participation “First Try” video went viral in 2006, due to his age= http://www.youtube.com/watch?v=p_YMigZmUuk Topics= making of content/ ethics of online behavior/ haters “Evangelist”= encouraging other elderly people to “just have a go” using own process of self education as example Vlogger Literacy and the Social Network

  6. YT Platform YT culture has both commercial and community motivations and outcomes Fundamental question is whether YT domination of online video distribution and the market logic behind it represents a similar threat to the viability of alternative of community media spaces Alternatively whether its visibility and accessibility might in some ways actually promote and sustain them The commercial drive behind/ hype Tensions/limits of YT business model for cultural diversity/ global communication/ corporate logics Generating public/ civic value Ch. 5: YouTube’s Cultural Politics

  7. Big enough/ global enough Activities of users Enabler= encounters with cultural differences/ development Scrapbooking Practices of cultural citizenship= mundane/ engaging activities create space for community formation. video diaries of transgender people= transgender activism/ identity into the public sphere Public access Participants at various times/ to varying degrees Everyday Cultural Citizenship and the Cultural Public Sphere Chris Crocker http://www.youtube.com/watch?v=kHmvkRoEowc

  8. Stewart Butterfield, cofounder of Flickr, corporate vision phrase Explanation Globalizaing Rising concern Globalization and Localization

  9. Previously lost media moments Archive Evolving into virtual culture archive Truly epitomizes slogan “Your digital video repository” Provides for widespread co-creation of cultural heritage Value Main question The Accidental Archive House of Buggin’- The John Leguizamo Pinata Sanctuary http://www.youtube.com/watch?v=o4lq0wKwTwc

  10. Power relations Oprah Winfrey Channel November 2007 Does not allow comments http://www.youtube.com/watch?v=puZ1KgtltBE Sense of betrayal Ethics of care for “YouTubeness” of YT Cross promotion Users hesitate to limit Trolls/haters Users shape social norms and negotiate ethics of online behavior Flame war/YT drama Competing logics of expertise authority and value within YT as cultural space Controversies in the YouTube Community

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