The Boom of Social Media - Is it for Lead Generation?

1. The Boom of Social Media - Is it for Lead Generation?

2. The word ‘Marketing’ has always been associated with Social Media. This is the most powerful tool to reach out millions of people in short span of time. Brands tend to use this media rigorously making people aware of the dynamics of their brand. But what could be the motive of such branding?

3. It’s not just awareness. Companies want to have more leads in less money. But do such campaigns make customers buy the product? Many people might don’t think so. But the fact is it does! It not only grows the brand but connects with existing customers also.

4. One also needs to select the right social network to get real leads. This will boost immensely boost up the sales. Even one lead would act like a cherry at the cake top. It is not only a cost-effective medium but also gives outcomes.

5. The average expense of per lead generation has cut down by 45% on the advent of Social Media. At the same time industries witnessed a revenue growth of 24% by getting socially active. Usually, there’s a long journey that brands travel from branding to lead generation.

6. It not just provides sales but lot more. It helps one know about the target customers. What are the right products for them? Identify the pain points and how you can make the customers pay for that.

7. In earlier times, the Social lead generationapproach revolved around mass mailing of surveys or form-filling at the back of the magazine. But now principles have changed drastically. Marketing is all about gated content, videos, email opt-ins and paid ads.

8. The idea is to take in potential customers into the sales funnel. The Internet brought this revolution. Everything is fast, traceable and generates huge data possibilities. The vital piece of information is e-mail address. Some people also like to have names.

9. Social Media has turned out to be boon to industries. They have 24 × 7 access to the information ocean. With the steep increase in users of Social Media, more people will get to know about the latest trends emerging in the market.

10. But to make sales one has to choose the right channel. For that, you need to know your customers. Till now B2B has experienced an average lead generation of 44% through Linkedin, 39% through Facebook and 30% comes from Twitter.

11. But to make sales one has to choose the right channel. For that, you need to know your customers. Till now B2B has experienced an average lead generation of 44% through Linkedin, 39% through Facebook and 30% comes from Twitter.

12. Social Lead Generation through Facebook means a paid campaign at some point in time. Facebook’s algorithm is also very dynamic. Hence, it’s difficult to have organic reach. But, on the other side, they are budget-friendly, especially when compared to Adwords.

13. Some interesting ways of carrying out paid ad campaigns are contests, creating a custom tab and treating the Facebook page like a website. A big example is Gold’s gym in which ‘Find your Gym’ and ‘Sign up’ tabs were immediate Call-to-Actions. Same is the case with Twitter. Here promoted tweets will do the job. Lead tracking through Twitter is completely possible through promoted tweets.