How to Strategically Use Color in Website Design

1. Color evokes emotion and meaning at a subconscious level. When strategically used, color is a tool that can create brand recognition and communicate a brand's message. Creating palettes that go well with the brand's messaging, values, and target market become easier. Below are more details on how to use color in website design. On an individual level, different colors have different meanings. At the same time, certain colors have deep-rooted cultural meanings. The color theory is a set of basic principles. These principles govern how to create color combinations that harmonize. 3. Use color psychology Color psychology is the influence color has on our behaviors, emotions, and feelings. This influence is a bit subjective and it can meaningfully impact people who visit a website. 4. Create a color palette You will be well-equipped to create a purposeful color palette for a website after understanding the fundamentals of color theory and psychology. The brand’s main color should be the first color you choose. Visit us to know more at www.smartmentors.net