1 / 15

Why Brands use color psychology to increase Website

Have you ever wondered why Facebook is Blue? How color of a website affects reader experience? Be it a blog or an e-commerce site, the color of site makes a lot of difference. Learning a little bit about the powers of Color will certainly come in handy, especially if you’re looking to design a new website or even having trouble making sales with your existing website. This presentation is for all those bloggers, entrepreneurs & businessmen who understand that website design is the way to progress. You would learn how color affects sales of your site & how readers perceive certain colors.

Download Presentation

Why Brands use color psychology to increase Website

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. How Color Psychology For Your How Color Psychology For Your Website Design Can Help To Increase Conversions? Website Design Can Help To Increase Conversions?

  2. Introduction Introduction l Color is the deciding factorwhy your visitors would either love or loathe your website. l Your color combination can make your website a winner among others. l Have you ever wondered why a website chooses a particular color?

  3. Contind... Contind... l Color states a lot about your website and should be selected after proper analysis. l Right color psychology can help you to increase conversion rate of your website. l Given here are the reasons why color combination on your website can help in increasing conversions.

  4. Gender Gender l Color has a significant role with the target market . l You will find blue as the most dominant color which is preferred by both men & women. l Color physcology should be chosen depending upon the gender you are chosing. l Select your color after analysing your target audience.

  5. Signal Signal l Each color has a different feeling & sends different signals to brain. l Eg: Blue for simplicity, Black for sophistication, Green for nature & creativity. l Make sure your users get positivity while viewing your website. l Visitors will find your site both engaging & attractive if they get the color of their choice. l Win the hearts & souls of your visitors with the right color combinations.

  6. Target Market Target Market l Target audience demography & gender must be the deciding factor for your color phycology. l Business targeting women must use color that attracts them. Luxury goods selling website must use black for royalty. l Website targeting should use funky colors to attract attention. l Green can be used for the website selling healthy products. l Select the color that targets your audience & their preferences.

  7. Product Product l Color of your website should be selected on the basis of products you are dealing with. l Banking products can be used in blue depicting customer trust. l Baby products selling website should be joyous & use colorful color like orange. l E-Commerec website must use colors that attract customers towards special offers & prices.

  8. Color Combinations Color Combinations l Right color combinations can increase the conversion rate for your website. l Avoid loud & flashy colors as it can confuse the viewers. l Choose basic & primary colors which will form the crux of your website. l Color combinations you use should be attractive as well as soothing to the eyes of the viewers. l Choose the best colors to get the best conversion rate.

  9. About Us YourDesignPick is a brainchild of Smartinfosys.net, a trusted • B global brand in the graphic design and website development industry. We haveiven the best website & graphic designing and web programming solutions to 5000+ clients worldwide. • www.bdmpl.com

  10. 401, Meridian Tower, Nr. Apple Hospital, Udhna Darwaja, Surat. Gujarat (INDIA) – 395002

  11. +91-94261-57243 info@yourdesignpick.com support@youryourdesignpick.com

More Related