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Enhancing ICT Employee Communications with Web 2.0 Blogging

Implementing a departmental blog on the intranet using web 2.0 tools to improve ICT employee communications. This approach involves creating a multi-author blog with integrated features such as internal and external links, RSS feeds, user polls, and content from managers/staff. Leveraging open-source tools like WordPress for quick implementation and easy management. Considerations include linking with intranet strategy, organizational status, user registration, and ongoing management. Explore WordPress pros (open source, quick implementation, design flexibility) and cons (skill availability, integration issues). Future features may include forums, videos, avatars, and CommentPress. Public blog for website design is an example, aimed at public/staff with limited promotion and moderation. Contact Chris Clelland, Internet Project Leader, for queries.

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Enhancing ICT Employee Communications with Web 2.0 Blogging

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  1. Any copy of the document outwith the distribution list above is uncontrolled.

  2. Using web 2.0 tools to create a departmental blog for your intranet

  3. The Problem “ICT should be concerned about the quality of its employee communications …and is behind … the Council as a whole in many of the topics covered by the [Employee] Survey” Employee Communications Review, March 2008

  4. Suggested Solutions • Regular team briefings • Open forums with management • Lunchtime presentations and updates • Monthly newsletter • More content on the intranet

  5. An Alternative Approach • Multi-author blog with commenting • Integrated internal and external links, RSS feeds, user polls etc. • Content from managers and other staff • Use freely available Open Source tool • Deliver solution quickly

  6. Issues • Links with developing intranet strategy? • Status within the organisation? • Likely uptake? • User registration for comments? • Ongoing management?

  7. WordPress – Pros and Cons • Open Source • Quick to implement • Easy to use and manage • Design flexibility • Plugin availability • Available in-house skills • Enterprise solution integration

  8. Work Posts

  9. Other Posts

  10. Features

  11. The Future • Forum • Video • Avatars • CommentPress • Alternative tools

  12. Postscript: From Mountain to Sea • Public blog for new website design • Informal editorial style • Intended audience is public and staff • Limited promotion so far • Comments held for moderation • Feedback will guide direct user testing

  13. Question Time

  14. Chris Clelland Internet Project Leader chris.clelland@aberdeenshire.gov.uk 07824 606973 01224 665312

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