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Creative Brief Template to Achieve Project Objectives

This creative brief template helps you gather important information about your client's business, unique selling proposition, objectives, target audience, market position, deliverables, tone of voice, likes/dislikes, budget, and timeline. Use Filestage to streamline client reviews and save time.

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Creative Brief Template to Achieve Project Objectives

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  1. www.blog.filestage.io/creative-brief/

  2. 1 |BACKGROUND INFORMATION Whatbusinessisyourclient in? Howdoeshismarketwork? Howwellknownisthebrand? Creative Brief Template | Filestage

  3. 2 |UNIQUE SELLING PROPOSITION What distinctions separate it from others? What does your client offer that is unique? Why do people buy your client’s product? Creative Brief Template | Filestage

  4. 3 |CLEAR OBJECTIVES Why does your client want to start this project? What does your client want to achieve? How do you want to measure the success? Creative Brief Template | Filestage

  5. 4 |TARGET AUDIENCE Who are your client’s customers? What are their characteristics? What do they believe in? Creative Brief Template | Filestage

  6. 5 |MARKET POSITION What separates your client from their competitors? What is the position of its major competitors? How do the competitors stick out? Creative Brief Template | Filestage

  7. 6 |DELIVERABLES What are the right tools to reach the objectives? What products or services will you deliver? Creative Brief Template | Filestage

  8. 7 |TONE OF VOICE • Think of your client’s brand as a personality: • If it were a person, what would they be like? • Try to come up with about 3 strong and distinct values. Creative Brief Template | Filestage

  9. 8 |LIKES AND DISLIKES • Put together a mood-board • YouTube videos, Behance examples and Flickr photos • What are the dos and don’ts? Creative Brief Template | Filestage

  10. 9 |BUDGET • Present different budget options: • Explain the pros and cons of each option. • How the result will differ depending on the investment? Creative Brief Template | Filestage

  11. 10 |TIMELINE AND MILESTONES What are the deadlines and definite milestones What are the points of no return? Creative Brief Template | Filestage

  12. Save one hour a day with Filestage www.filestage.io Speed up your client reviews on videos, documents and images.

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