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Learn the 3 primary objectives of digital marketing: driving traffic, converting visitors to purchasers, and creating loyalty with strategies such as email marketing and social media. Explore topics in website design, content, SEO, and link building.
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Topics in Technology and Marketing Mod 16 – Summary Mind Map
3 Primary Objectives of Digital Marketing SALES TRAFFIC CONVERSION LOYALTY
Driving Traffic With Digital Marketing TRAFFIC PAIDSEARCH ORGANICSEARCH WEBSITE SOCIAL MEDIA CONTENT SEO LINK BUILDING
Converting Visitors To Purchasers CONVERSION WEBSITE DESIGN FUNCTION CONTENT
Creating Loyalty With Email Marketing LOYALTY EMAILMARKETING CUSTOMERS FANS TARGETEDOFFERS POST-SALE FOLLOW-UP SPECIALOFFERS DRIPMARKETING
Creating Loyalty With Social Media LOYALTY SOCIALMEDIA CUSTOMERS+ FANS PROSPECTS MARKETLEADERSHIP DIALOG AWARENESS/CONSIDERATION
Digital Marketing Mind Map SALES TRAFFIC CONVERSION LOYALTY EMAILMARKETING SOCIALMEDIA PAIDSEARCH WEBSITE ORGANICSEARCH DESIGN CONTENT CUSTOMERS+ FANS PROSPECTS WEBSITE SOCIAL MEDIA FUNCTION CUSTOMERS FANS DIALOG MARKETLEADERSHIP SEO LINK BUILDING POST-SALEFOLLOW-UP DRIPMARKETING AWARENESS/CONSIDERATION CONTENT TARGETEDOFFERS SPECIALOFFERS